Cadburys Business Assignment Essay

The rail line that I feed chosen to is Cadburys I fork out chosen to use the return go forth it is a well knows product that many people know and love, I have chosen this product because it has a very round-eyed range of target audience and Cadburys is a well known argument so information lead be sluttish to access and to gather. The record of the headache is simple it is to provide sugary treats to the humankind the main(prenominal) target audience I would say would be children I would say from the ages of 4 onwards, the customers would be each one that likes chocolate they have a wide range of products such a cream crackpot this would assembling to a greater extent to children than adults I would say as they adverts and the angle of the marketing addresses to childrens humour and to the temper of the commercial side of the work were as the product such a a dairy milk bar would appeal to a wider range of people such as adults as its simple and has very little child like qualities. The art brings out smart products quite often so this would kind on the companies reputation and would excessively athletic supporter its sales figures as new products appeal to the customers curious nature as if a new product comes out that is advertised well, exit work out you want to providevas it and see what it is like, as Cadburys have a wide range of products there is pretty much a product for every one so the target audience is vast.Because of its large product range it will have more customers and because it has been around a long time this would mean that allot of people would have known rough it and there for the audience and the people that buy the product will be greater than new channeles or newer creasees such as extragalactic nebula. The occupancy Cadburys has existed since 1842 this shows the public that the business is a reli adapted and give worthy business and obviously has a good range of products. Cadburys was founded almost 200 years agone and was opened by john Cadburys on bull street in Birmingham in 1824, he started of by make drinking chocolate then expanded by making chocolate and other products. Cadburys is a plc so it is a private limited caller so this means it has public shares so the public would be involved in the business. The business is not based anywhere anymore but has business every were and this would make it a world wide company.The main competitors would be businesses such as galaxy and nesquik and other chocolate and sweat manufactures. My companies unified aims would be to be adapted to make a profound profit and be able to keep the business running at a high standard. The verifiables of the business would be to be making separate of good prize chocolate and to be al tracks be improving the quality of the chocolate and the recipes, other quarrys would be to make their business fully fair conduct as this would help the reputation of the business. Another objective would be to expand the business to have lots of stores world wide to increase the popularity of the business, doing this the business would privation to make sure that they will be able to survive the market and make it an on going business.To create chocolate that appeals to all ages of the audience they do this by making sure that all of their ingredients are all at a high quality standard this includes fair trade products this would make their products more appealable to their target audience. Due to the nature of the business i think that they should cover some of the gaps such as creating more new products and possibly placing more Cadburys shop around the less populated scopes around the country. I also feel as if Cadburys aims and objective are to do with the cream egg are easy and do able and make them friendly to smaller areas and smaller businesses such as corner shops.I have chosen Cadburys Cream orchis for my product that I am researching throughout my assignments, I have chose n this product as it is a noticed and a very well known brand and this product has been out for a piece of music so there would be information to follow up on and to research about, this will be helpful with completing my assignments that I have been given, I have managed to find out allot about this business and this product so I am pleased with my decision. I am going to be finding out about the general aims and objectives for my chosen product that the business has coiffure, I will also be discovering the SMART rule and I will be providing the basis for my marketing plan. I will be introducing this by using sections of the brief to make my plan, also researching the business. Cadburys used to be a family business and was running smoothly until the company went bankrupt in march 2010, since this Cadbury was acquired by kraft Foods in marching 2010.Kraft foods is an American based company that specializes in food such as chocolate and beverages. Kraft foods is a exceedingly goo d business earning around 1 billion dollars each year, and sells to over one hundred seventy different countries. Kraft foods is a public limited company. An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business. A business aim is the goal a business wants to give. A primary aim for all business organizations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building.A business o Objectives within an organization are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities. These are often translated into targets which help to motivate staff in reaching short-term goals. Objectives therefore provide a clear coordinate for all of the various activities that an organization carries out. By measuring how well an objective has or has not been achieved, managers can make necessary changes to their activities to ensure progress and achievement of the stated objectives are made within the timescale allocated objective is a detailed picture of a step you plan to take in order to achieve a stated aim. A way to create this would to use the SMART rule.. Specific clear and easy to understand. mensural i.e. able to be quantified.doable possible to be attained. living not pie in the flip out.Time bound associated with a peculiar(prenominal) time periodFor example.The aims of Cadburys are1. Improving farmer incomes by helping farms to increase their yields and produce top quality beans.2. Introducing new sources of rural income through microfinance and business support to kick start new rural businesses and introduce additional income streams such as ripening other crops. Developing communities by helping them meet their own goals and improve rural life. For example, by funding health thro ugh building wells for clean, safe water education, through schools and libraries and the environment through bio-diversity projects.4. workings in partnership a pioneering model led from the grass roots. Farmers, governments, NGOs and international agencies work together to locate how the funding is spent and work with local organizations to turn plans into action.Cadbury is an international company that make, market and sell soap brands chocolate. Cadbury have achieved this effectively for over 200 years. The reason they are so successful is because they have a apparent and a clear understanding of the requirements and needs of their consumers, customers and other stakeholders. SMART stands for ..SpecificMeasurableAchievableRealisticTimedSmart means objectives- they break up the aim into small do able tasks to make the job easier and achievable. Specific Objectives should specify what they want to achieve, For example a patrician drinks company may want to achieve 3% market s hare in 12 months. Measurable You should be able to measure whether you are meeting the objectives or not to continue to run your business in a organised and professional manor, for example a market share over 12 months means that each month market share targets can be measured against a specific goal. Achievable Are the objectives you decline, achievable to be able to carry on your business plan, an example for this would be over a period of time such as one year 12 months you need to be able to know does the company have the resources, man power and finances to achieve the goal. Realistic Can you realistically achieve the objectives with the resources you have such as space finance and staff and equipment, and does the company need more time than 1 mouths to get to the standard that the owner want.Time- this would mean when you want to set a time for the objectives and aims that you have set yourself and the marketing there need to be a get a line and able to make it specific and achievable, such as some business set a 12 month business plan to achieve these goals. Marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also be linked to your overall business strategy for example if the business id doing well and the sales increase by 15% in the last year then you should set a business plan that will help boost encourage the market sales throw out for example leading out a new product or different advertize to appeal more the customers. This should follow the SMART rules.For Cadburys cream egg i would need to use SMART to make my business plan specific, measurable, achievable, realistic and timed, for example mine would be to boost market sales by 20% in 6 months by April 1st, i will do this by creating a new angle for the cream egg and make the advertising the product in a new way and maybe reshaping the product, for example such as Kelloggs Special K they reinvented this product by advertising it so it would be a new slimming product it was targeted at women middle aged women as these area of people are the most likely to buy the product, this was effective and is now a top marketer cereal. This is Realistic as i will have the eight resources and the finances to do this goal, this objective will be finished in 6 months time on the 1st of April 2012.