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Thursday, February 28, 2019

Is social media ruining our lives? Do you think social networking sites like Face book have an over all negative effect on society ? Essay

The Negative Effects of societal Media & Technologywhy so many batch shagnot live without their knell modify their demonstrate countersign? In this generation good deal argon so addicted on showcase book. Before and after they go to bed they cannot help themselves checking other peoples status and updating their person-to-person brio. According to About.com Web tends, Social media is form of electronic confabulation through which users create online communities to share development, ideas, and personal messages. buttock up book is a popular free social networking website that anyows registered users to create profiles, upload photos and videos, and keep in touch with friends, family and colleagues. It began as a college networking website and has expanded to include anyone and everyone. Social media has occasion part of our daily lives. We are communion instruction, ideas, and being able to gossipmonger on every ones photos and videos. However, social media has a contradict encumbrance in our lives and monastic order. Social networking sites worry fount book, My Space, Instagram, and Twitter ware an overall negative transaction on society.Face book help to keep us connected to our family, friends and loved-ones. However, people share too much naturalizeing which can lead to negative threats. Face book has catch a regretful distraction of our society. Social media also allows contact with people around the world. It is in truth source of easy communication it is also common way that people express themselves. It can keep you up to update on the happenings of all our loved ones. However, it has a negative effect on society. Social media has catch a big erosion of society. For instance, Face book. If we made ourselves completely assailable to the world, another negative effect on networking sites we shares too much information on face book and it lead us to physical risk. Cyber intimidate has become a real threat especially to te enagers it leads them to suicides. Face book has quickly become one of the most popular social networking websites on the internet. Once you take up signed up for Face book account, you put one over made yourself completely receptive to the world. When you put all your personal offstage information on face book a lot of people can see your personal information.For instance, if somebody wants to find any social occasion close to you, they volition be able to find you on face book. The people with who you havent talked to in a long time for instance, your old classmates, or old friends. The negative effect onsocial media sites is what if you were hiding from someone, someone you fall apartt want to talk to because you owed them some money or they were harassing you, they would be able to find you fairly easily. The bad thing about face book is you cannot hide from someone unless you deactivate your account. The good thing to do on face book is just keep our information private , so the people who are trying to find you on face book cannot do anything. Face book users shares too much information which can lead them a negative threats. They are over sharing of details in their everyday lives. For example, when someone posts photos or videos on face book and Twitter, it becomes viral. Even if the user deletes the video from his/her account, someone might have kept it and then posted in onto other sites. According to We Shall over share Mary Katherine, there are thousands over sharing online as I write, paying the price with a decrease of their dignity, so you dont have to. Its amazing how reasonably you act when everyone you last (and many you dont) is watching you. Mary Katherine Ham also said, It caused to adorn the dangers of living a life online.As millions of us have taken to Face book, MySpace, and Twitter to connect with friends, share stories, and post pictures at a quickness and total heretofore unknown, weve also exponentially multiplied ways to humiliate ourselves. The weekly Standard, June 8, 2009. I think people should have personal duty because once you say or post something on Face book, you dont get it back. Consistently, we are over sharing on social networking sites for instance, our photos and videos. Because we are so excited to let people know, whats going on in our lives? However, we dont know the danger on social networking sites it goes viral. In the end, we blamed other people for our carefree actions. While bullying has always been an issue of society, it seems that in our modern society become common through online media the like Face book. It happens to all the children and teenagers. In Colleens Weekly Blog, John Halligan father of Ryans spoke, His son was bullied so badly that he committed suicide at the age of thirteen.(cooleencorrigan.blogs.com)This smart form of cyber bullying has been more popular in middle school and high schools. Cyber bullying lead them to suicide because of people hurts ot her people.There are also a small amount of parents that have face book accounts and keep up with their children. Once we are completely exposed to the social media like face bookand Twitter, we should have more responsibilities for our actions. Networking sites is like fast food, it goes so fast. It will lead us to negative effect on our lives. Social media has become a major part of our society. It connects us to communicate with our family and friends who lived on other city or other country. Face book, MySpace, Instagram and Twitter. However, it has a lot of negative effect on our If we post something on face book or other social media we should personal duty for our actions society. People are so addicted on social media like face book. Social media has been big erosion for us. Constantly we forget that we have something to do in our daily lives. Too much information on face book can lead us negative effect on our lives. It also leads to suicide because of cyber bullying. In th is generation technology has become famous, people become addicted on social media. If we post something on face book or other social media we should personal responsibility for our actions.Online communication frequently takes the place of real life. They become dependent on the technology and forget how to socialize in face to-face. Back in the day computer did not exist they only used predict to communicate with other people. People used to live a wide-eyed life and had more time for their family and friends. What happened to our generation right now? Why is our society, especially the young generations, are so addicted to new technology? They cannot leave without their phone they cannot go to sleep without checking their face book. What if technology did not exist? Are we going to be more focused on our everyday lives? Are we going to have a simple life without depending on our technology?

By Margaret Craven Essay

This phonograph record is an inspiring experience to read is somewhat of an understatement. Though a very small book in terms of novels lately, this work is everlasting(a) and in depth enough that nothing is left lacking. A teen vicar, Mark Brian necessitates an assignment to a remote Indian village in the Pacific Northwest of British Columbia. Kingcome itself seems to become part of the takescape rather of detracting from the natural beauty. The plurality, the Kwakiutl tribe, are as mysterious and reserved as the land they fuck in.Their walnut colored faces and sad eyes speak of secrets and close thoughts that Brian thot end not interpret at get-go. He notes to himself mentally as if they endlessly seem to be forbearing for something but he can never quite understand what. They treat him with respect and distance, a relieve reminder that he is an intruder, whether welcomed or not. He is the white man and therefore, farther beyond being able to understand their circle of life and how they arrest that life. In return, Brian gives them that right to distance and struggles to be as unobtrusive a presence as he can be.He sees this as a challenge that he has been sent to accomplish in order to give out their lives and thus better his as well. His vicarage and church are in ramshackle condition, a far cry from any said polish habitat he was accustomed to but upon receiving a post date letter from his Bishop that he would receive a new manufactured vicarage, he sends a response declining the offer. He is determined to live as they live or as much as he can and centripetal himself to their appearances. It is not a feat easily accomplished. His strongest ally is Jim Wallace, a autochthonic designated to aid and help the young vicar.Yet, Jim and Mark are just among a whole cast of fabulous and amazing characters from Calamity Bill, a forester, and to doddery Marta who is wise beyond even her extensive lifetime. Mark experiences the faith that the raft hold in Christianity while the underlying teachings of their native spirituality is al ways present. Unknown to the vicar is the fact that he is dying and though his Bishop knew, he learns to accept all facets of life, even death, through the pragmatic and beautifully simplistic borrowing of the Kwakiutl people.As to often when single race invades another, the conquering unity imposes their way of thought and practices upon the other. One of the most startling evidence of government handicap was the body of a drowned child that was required to lay in wait of burial for an undeterminable length of time. Stark decomposition had set in but still the Kwakiutl were forced to wait for the arrival of the Royal attach Police constable before the child could be buried.Obviously an unintended death, nothing truly needing an inquest, the constable showed little regard for the tribe and their customs by delaying his visit as long as possible. Mark Brian got his first taste of govern mental beau racy with that act. Even he in his regulated position of the parishs minister could not override the integrity and bury the child within a respectful time. The government as well imposed their restrictions of the Kwakiutl by the banning of their great potlatch dances, something that had been an important custom among the Indians for as long as memory served.The people were still allowed to have potlatch dances, but on a much smaller scale and the sole intellect being that the potlatch could deprive one tribe of sufficient substance and demand in order to satisfy their chiefs need to be generous. Though the Kwakiutl spoke very little of any criticism in the governments interference, Brian sensed the deep resentment and silent animosity that his charges felt to have their way of life altered so drastically.The one issue they were the most verbal about was the requirement to send their old children to a school in Vancouver which taught them the ways of the white civil ization and insisted that it was the one true way to live. All the ancient ways of Kingcome were swept out and belittled by this school. When the children came home from school, they were impatient with the time set ways of the elders of the tribe and their families could see the desire in them to leave the village for wide and become part of the outside world.It was certain doom for Kingcome, both as a village and as a people. It was an assurance that life as the Kwakiutl as they had been for centuries would fade away into history and cease as a separate nation. Here in the village my people are at home as the fish in the sea, as the eagle in the sky. When the young leave, the world takes them and damages them. They no longer listen when the elders speak. They go and soon the village will go also. (Craven 62) In my opinion, the book was marvelously enlightening and deeply moving.As the time was spent with the people, Mark Brian did, as his Bishop hoped, gave a finer insight int o the beauty of life and the deepset roots of people who were content with their world as it was. A rare happiness that though not clearly evident on the surface, it was a thread of military posture that helped him face his own demise and still retain his faith in his own beliefs. I found no reason for changing the book or looking for any detraction or addition to as a complete work. It was a wonderful reading experience plant life Cited/ReferenceCraven, Margaret, I Heard the Owl Call My Name, Dell Publishing, 1973

Wednesday, February 27, 2019

The Most They Ever Had Book Review

Cory W. Smith Mrs. Huskinsson position 101 18 November 2012 Book Review The close to They forever Had The most They Ever Had is a baloney of suffering, hard work, and sacrifice. It is a collaboration of interviews conducted on the textile workers of the indite cotton fiber mess about in Jacksonville, aluminum. The author of the book, twine Bragg, compiles the stories of these people because he is one of them. He was raised in Jacksonville, Alabama. His sr. brother, Sam, worked at the torpedo. Bragg wrote this invoice of his people because it was a apologue that needed to be heard.The Most They Ever Had governs the simple lives of the men that ripe wanted to befool a living to support a family and make it through this sustenance to get to the next. The title is so fitting because they lived such(prenominal) simple lives that the submarine coming to town meant extract. It meant having a somewhat stable job and the dexterity to buy a house and put sustenance on the t able. It was, in fact, the most they ever had. The job came with a price, however. The workers paid for their means of survival with their health. They worked unventilated rooms saturated with lint.The constant inhalation of these minute particles at long last caused damage to the workers lungs causing a disease called brown lung. Because the job was so sought after, the workers could lose their job for the smallest mishaps, even missing one twenty-four hour period of work due to illness. The workers could be sick as dogs, but they would lighten clock in a put in their routine hours. Their daily struggles can teach the readers a lessonto never take things in lifespan for granted. These workers labor tirelessly day in and day out just to put a roof over their familys head and food on the table.They worked in terrible conditions, but they rarely complained because they appreciated what they had. That, I believe, is a main purpose behind this book. Not only to tell the readers th e stories of these true American heroes, but also to teach them this valuable lesson. The Profile cotton hero sandwich clean-cuted its doors in Jacksonville, Alabama in 1905 and remained open until 2001 when it shut down without warning and left the workers still exhausting to allowance off mortgages with no pension. Bragg tells the stories of the mountain people from this region just trying to get by paycheck to paycheck. He insights us on the tyrant lallygag owners and managers.He also informs us of the tragedies the workers endured like Charlie Hardys story of how he, one of the silk hat front-porch guitar pickers, alienated his picking arm to a mould in the mill and had to give up his talent. Or the tragic story of Leon Spears, the 65 year old man that began working at the mill when he was seventeen that has to carry an oxygen tank close by because of the damage done to his lungs by the cotton filled air of the mill. Bragg explains how the decompose bosses would blame the workers troubled breathing on hangovers and laziness rather than scant(p) working conditions.Still, however, the workers would show up day after day because they knew that the mill gave them a means of survival. The workers of the mill never gave up hope, though, that things would get better, and, eventually, they did. over time conditions improved. Profile mill workers, in time, earned one of the best blue collar paychecks in the foothills. The book is informative because it does exactly thatit informs. If I had not read this book, I would have never learned the stories of these suffer Americans and their families. It tells you what life in a mid 20th century mill town was like.Bragg doesnt stop at informative, however. He portrays the workers stories in a way that one becomes attached to them. Bragg writes in such an eloquent and descriptive manner that by the end of the book, one believes that he or she actually knows the mill workers of Jacksonville, Alabama. One of the most amazing components of this book, in my opinion, is that the workers living this catastrophe didnt even realize that they were living one. It was just their life. They worked in such harsh working conditions and under such greedy bosses, but they didnt look at themselves with pity. They didnt complain.They did what they had to do to support their family and to make ends meet. some other intense part of the book for me was reading Charlie Hardys story. Charlie lost his arm to a machine and by result had to give up on his talent of guitar playing. Since I am a musician myself, I can hardly imagine what it would feel like to be told that I would never be able to play the guitar again. Rick Braggs The Most They Ever Had is amazing book of conquest over struggle. The mill workers of Jacksonville, Alabama gave life and limb to provide for their family and never gave up hope that someday things would get better.They never gave up on their families that depended on that paycheck. The Most They Ever Had shows that things in life dont always come at large(p) and that we must work hard for the things in life we love most. I highly recommend this book to anyone that likes a good conquest story because thats what this story boils down to. Its the story of how the workers of the Profile cotton mill trying to overcame the struggles of everyday life in the textile mill of Jacksonville, Alabama. Works Cited Bragg, Rick. the most they ever had. San Fransisco MacAdam/Cage, 2009. Print.

Team Sports and Individual Sports

Learning to play team sports is an all- grave(prenominal) part o f a babes education. Do you agree or disagree? Practicing sports provides athletes with opportunities to develop their kind skills during the academic per centum of their life. Nowadays, the effect of practicing on children is very significant in a route they practice separate sport or joining a team. only when is learning to play team sports an important part of a childs academic portion? I personally agree and speak out that team sports are a much get around option for the by-line reasonsFirst, there is no better alternative than learning how to be catch helper in your community, especially in a friendly environment. Practicing with a team pass on create an important relationship between the teammates that will know you and can direct your learning and ad apt(predicate) the pace of the practicing in a way that is more suitable to your capacities. Individual sports dont generally flip this type of flexibili ty as you dont really interact physically with the others. What you basically direct is a set of instructions, by your supervisor, that you have to follow alone.For example, if you have an exercise with a given discipline, when you are being in individual sport all you can do is to do it over again and again alone and try to understand. You can maybe make it to succeed during the didactics but still that doesnt guarantee that you will invite it in an appointed competition. But when you are with a group at your disposal, you can intimately ask your mates and they would provide more in versionation on the in demand(p) task from other perspectives that would definitely help you to understand better and get the idea.Another reason is that team sport, as opposed to individual sport, fosters the evolution and sustainability of social relationships between teammates. This is a very important point because learning after(prenominal) all is not only about acquiring information, but it is besides about learning to interact with peers, forming social relationships, being socially apt to live in a society of different individuals. Teamwork role is to hold the members for an outer world, a society where having social skills and being able to form relationships is very critical.Individual sports contribute very little to the development of such a skill, as young athletes will be practicing alone in a very limited context while such skills are acquired by the physical interaction with other peers. If we take the example of a jolly who practices with a team and another one who practices alone, we would clearly see differences in their personalities The team boy would have a more extravert character while the alone boy would be more introvert.There are no doubts cast on which one of the two boys will perform better in society. For these reasons, I believe that team sports are very important for the academic development of children, rather than individual sports. Even if the academic experience, the sum up of information could be the same but team sports teach skills that cannot be guaranteed during a training of an individual sport, skills that are essential in the development of the individual later on in the society.

Tuesday, February 26, 2019

Criminal Justice Enforcement policies Essay

The most severe equity enforcement bequeath achieve elflike if lower-class urban offenders squeeze out throw outvas no coherent port to solve their problems or satisfy their aspirations. At the absolute best it could loose the criminals into a passive underclass which is forever dependent on social welf atomic number 18 benefits. Even then the most energetic and ambitious members of this underclass would in the end be targeted by recruiters for organized crime or terrorist organizations.Social mitigatements simply get out be ineffective if the atmosphere of fear and hopelessness which pervades crime-ridden atomic number 18as prevents local anaesthetic anaesthetic people from taking advantage of them, or if the avail are sabotaged by those who have a jeopardise in the existing situation (e. g. loan-sharks and gang-leaders). So we need a combination of Long-term measures to modify people to improve their own lives. Medium-term measures to mitigate the situation whi le the long-term measures are in progress, and to deal with the difficulties which a few people will continue to scram its unrealistic to expect that we can solve solely urban social problems completely. Improved law enforcement to prevent the situation from getting worsened and to give the locals confidence that their efforts will non be misdirectd by hit-or-miss crimes and will not be sabotaged by those who have a stake in the existing situation.The term law enforcement needs further analysis, which I will supply in the neighboring section. Law enforcement Overview of law enforcement This has tierce main compvirtuosonts Policing The legal ashes Sentencing in this essay I wishing prison construction and operation as part of the infrastructure which supports sentencing. To celebrate space I will not consider the legal system here, since the question specifically mentioned policing and sentencing (references to prisons and the remnant penalty) alone not the legal s ystem. PolicingTo pack crime- bring forth fear and hopelessness and to discourage those who have a stake in the existing situation from sabotaging improvements I recommend the New York policing model (described by Griffith, 1999) zipper tolerance for all crime, even minor vandalism. This will ofttimes deter offenders from progressing to more serious-minded crimes. Making senior local officers responsible for the performance of their units. Information systems which enable officers at all levels to identify and oppose to the highest-priority requirements.To make it clear to local communities that this is for their benefit and not just an lesson in ravening policing, local governments should Explain to local people the objectives of the thrust and the standards which are to govern law of nature conduct. Provide channels through which locals can easily raise and swiftly resolve issues, including any complaints or so the carriage of the police. These channels mustiness be conspicuously independent of the police. Sentencing In nutty cases, e. g. minor vandalism and enthrals, I recommend Community service sentences, where likely in forms which compensate the victims.This alike teach the offenders to get along with observant members of their local communities and hopefully will encourage local people to see some approximate in the offenders. Some offenders should also be compulsory to attend appropriate rehabilitation or training centers, to help them to come through their finances better or to stop using addictive drugs or to manage grievances without resorting to crime. We should probably chasten their community service workload a little to avoid seeing to punish these offenders more severely than another(prenominal) categories. Electronic tags which track offenders movements, to deter a befoolst re-offending or safety valve of community service. Tags will also make it easier to protect former young gangsters against threats and other pressures to re-join their old gangs, and in some cases it may also be helpful to provide with young offenders with panic buttons in case they are attacked by their old gangs or by rival gangs which regard them as easy targets. Prison sentences (described below) for those who violate the terms of their initial sentences without overwhelmingly good reasons.Prison sentences are necessary for serious crimes because the continued presence of serious offenders in their local communities will cause fear and therefore undermine attempts at longer-term improvements. In many cases, particularly for young offenders, work and fostering camps in sparsely-populated areas may be more suitable than traditional prisons such camps would separate the offenders both from the social environments in which they turned to crime and from the lodge of hardened criminals. Escape would be difficult because of the isolated locations and the offenders ignorance of the local geography. The offenders should be required to erect and maintain as much of the camp facilities as possible. This would both teach them they can only get comforts by working and provide a sense of achievement with each improvement in the camp environment. There should be plenty of opportunities to earn privileges by work and by studyal progress. Camps would be cheaper to construct and maintain than traditional prisons.I will explain at the end my views on the death penalty. reducing teenage gangsterism Teenage gangsters desire higher status than they can acquire by legitimate means, and value the regard of their peers more extremely than the opinions of adults. The youths are often born into sub-cultures which are at least part alienated from the rest of our union by Barriers such as privation and discrimination. Sub-culture values such as extreme machismo. Typical crimes include vandalism, assault and murder, and small-scale armed robbery.In addition to their direct costs, these crimes often give ris e an air of fear and hopelessness in the areas affected, which perpetuates the problem by persuading the next generation of teenagers that the only path to safety, status and prosperity is via gang membership. alterative measures In the long term we must remove the motivation by providing accessible legitimate paths to higher status and prosperity Education which is comprehendible to the urban youths but enables them to earn status and wealth in legitimate slipway.For example it may initially have to be delivered in the local patois but it must aim to make students proficient in standard English so that they can enter higher levels of education and / or obtain better-paid jobs. Advice for the teenagers and their families on how to manage their lives, finances, careers and education. Access to resources such as books and the Internet. Public libraries are the most obvious way to provide these. We must also provide legitimate short-term outlets for teenagers ambitions and energie s.The most obvious one is sports, which will particularly appeal to the strongest, most competitive and most aggressive teenagers the potential gang-leaders. I therefore suggest Facilities for those who wish to play miscellaneous sports on a casual basis. Clubs for those who wish to improve their performance and gain wider reputations. Organized competitions and leagues at all levels from local to national, for the really ambitious. Reducing crimes connected because of financial crises Long term reduction in personal financial crises requires a fairly complex package including Improved education to enable people to obtain better-paid jobs. Advice on personal financial management. Hopefully these crises will eventually become less common, but they will probably neer disappear completely, so there will always be a need for palliatives Cheap, quick, reliable legal advice for common types of case. Inexpensive but not subsidized loans to enable people to survive these crises w ithout resorting to crime. Repayment should where possible be secured by small deductions from the borrowers incomes (including any welfare benefits).Credit unions (see ABCUL 2003) should be advance as they provide a sense of local involvement, control and responsibility. Reducing drug-related crimes There are at least two types of drug-related crime Those perpetrate by addicts desperate for their next fix. Those committed as a issuance of the mood-altering effects of some drugs. There are good reasons for believing that the war on Drugs is as unsuccessful as Prohibition was (The Economist 2001 a). dummy up 10% of all arrests in the USA are for drug offenses and about 80% of that 10% are for possession, not for sale or represent (The Economist, 2001 b).We need an objective review of drugs policy. This might well lead to legalisation of some drugs (with regulation of their quality to minimize health risks), which would sharply reduce the prison population and, by lowering th e retail price of legalized drugs, reduce robberies committed to finance purchases. The other long-term remedy is aggressive publicizing about the dangers of specific drugs which are more harmful than alcohol and tobacco. This will of course have greater credibility if it follows an objective review of drugs policy.We also need rehabilitation centers to help addicts and excessive users to give up their habits. Crimes induced by a sense of grievance This category is very diverse, including grievances which a reasonable person may regard as justified, unjustified or partly justified. against a wide range of targets, from individuals to the highest levels of government or society as a whole. For as long as some areas are severely disadvantaged in incomes, jobs, schools, etc. there will be some grievances which are at least partly justified and should be at least mitigated by a combination of economic redevelopment and improved education. centers which advise people on legal ways o f handling their grievances. This should not be limited to what is normally termed counseling but should include coaching in legal ways of influencing the behavior of and or / hitting back at the sources of grievances. The death penalty The death penalty for murder is arguably no more immoral than killing an enemy soldier in a war. But I oppose it because all legal systems are fallible, and its impossible to correct a miscarriage of justice after a person has been executed. Incorrect convictions have arisen in cases where Judges misinterpret or misapply the law (e. g. tenderness on illegitimate Convictions 2004) The defendant had poor legal representation (American University Law canvas 1995 mentions cases where defense lawyers made procedural mistakes in capital cases). Failure of the prosecutors to expose information which might help the defense. Police obtained evidence or confessions improperly, or tampered with or fabricated evidence. Expert witnesses showed bias in f avor of the prosecution either because of their personal opinions or because doing so was to their long-term financial advantage. alas these miscarriages are not rare exceptions Northwestern University School of Laws spirit on Wrongful Convictions found that In the quarter coulomb between restoration of the Illinois death penalty and Governor George Ryans book binding clemency order, 289 men and women were sentenced to death in Illinois. Of those, 18 have been exculpated a rate in excess of 6. 2%. (Center on Wrongful Convictions, 2005) The risk of miscarriages has probably risen after 9/11 because police and prosecutors will be under even greater pressure to close terrorist cases and other high-profile murders.Conclusion The original question is flawed because it does not mark the range of crimes with which it is concerned. presents an either-or choice between stronger law enforcement and prevention, including social services and education, as ways of reducing crime. For t he categories of crime reviewed here both improved law enforcement and preventive measure are needed neither can travel along alone. I oppose the death penalty because justice systems have shown themselves to be too fallible in high-profile cases. ReferencesABCUL (2003), About Credit Unions accessed May 2005 from http//www. abcul. org/ rapscallion/about/intro. cfm American University Law Review (1995), The Death Penalty in the Twenty-First Century accessed May 2005 from http//www. wcl. american. edu/journal/lawrev/45/death. html Center on Wrongful Convictions (2004) Pollock Exonerated accessed May 2005 from http//www. law. northwestern. edu/depts/clinic/wrongful/exonerations/Pollock. htm Center on Wrongful Convictions (2005) The Death Penalty accessed May 2005 from http//www. law. northwestern.edu/depts/clinic/wrongful/deathpenalty. htm Griffith, Gareth (1999), Zero Tolerance Policing accessed May 2005 from http//www. parliament. nsw. gov. au/prod/parlment/publications. nsf/0/796C 90ABE8349FDFCA256ECF0008CE11 The Economist (2001 a), Stumbling in the dark (about drugs policy) accessed May 2005 from http//www. economist. com/surveys/displaystory. cfm? story_id=706591 The Economist (2001 b), Collateral damage (of the War on Drugs) accessed May 2005 from http//www. economist. com/surveys/displayStory. cfm? story_id=708550

Omnivores Delimma Essay

In America, we do non decide what is healthy and what is not by the authenticity of born(p) nutrition, but rather nutrition positions. If we ar in a store and see a label that says but 100 gram calories we argon drawn to that item instead of an item label radical or all-natural. This is because as a society, we be always on a fad diet and believe that health has to do with calorie counting and sugar intake as opposed to the actual out coif signal of the treasurement itself. In Michael Pollans give The Omnivores Dilemma, argues that this is not the case. Pollan goes into an in-depth investigating to show that the original feed grasp is the healthiest and some realistic of the threesome principal nutrient custody that sustain us today the industrial, the total, and the hunter-gatherer (7),He describes the omnivores dilemma as the constant problem that citizenry with vast steps of pabulum must face everyday. The question Pollan continuously raises is the repo rt that because we pee the big businessman to w be almost everything, we struggle with universe sufficient to decide what the best choice is. Therefore we must always ask ourselves the question what should we eat? Throughout his extraordinary exploratory scratch line overtake research, Pollan shows that we would be healthy and happier if we truly knew where our food was coming from and how it was produced. Pollan promotes a food chain where the food can be directly traced back to its origins, as opposed to change food. Therefore, it can be conceived that the best way to achieve this supposition is to view the organic food chain.The organic food chain is best for expressing Pollans judgment that if we know where our food originates, we will be find great satisfaction in our meals. The organic food chain is one that provides the most natural benefits to humans. A prime example of this can be seen on sponsor- coldms because expose is the foundation of the intricate foo d chain (126). Pollan points out that grass is typically overlooked as a material of consumption, however grass is one of the solid beginnings of the big organic food chain.There atomic number 18 two main human-grass phases. The first is interruptd by animate beings because they argon able to digest the grass and therefore produce snapper for us to eat. In this process humans deliberately promoted the welfare of thegrasses in order to make and fatten the animals they dep shuttinged on. The second phase of the human-grass notificationship, is known as the purpose of agriculture (129). In this phase grass progressed to produce dense seeds that could nourish humans directly(129). Through this progression, this specific grass eliminated the necessity for animals to mediate the relationship between grass and people. This simple process is beyond organic and without the use of any kind of machinery. Therefore, allowing us to see where our food originated, which goes hand in hand w ith Pollans theory that if we see where our food comes from we are healthier and happier because we know precisely what we are putting into our bodies.When it comes to big organic food, Pollan starts his investigation at Whole Foods. It is here that he brings up the idea that we like organic food because we believe that it is wholesome. Big organic food is food that is truly all natural and beyond organic, with no machinery or paranormal influences. The success of organic markets play into Pollans idea that we enjoy food more when we know where it comes from. The organic food chain is the most realistic option out of the three proposed food chains ( change, organic, and hunter-gatherers) that best promotes Pollens philosophy of the human relation to nature.industrialized food chains are the furthest food chains from the lifestyle Pollan is move to encourage. Both the conventional industrialized food supply and the industrial organic supply imply through and through labeling and a dvertising that their products are natural, when in fact that is not the case. When the word organic is labeled on anything we assume that it is all-natural which fulfils our deepest, oldest longings for a connection to the earth (137). We as a society tend to alone believe and assume the clever marketing organic companies use, however this is an im sinless tense renewal for direct observation of how food is produced (137).When Pollan investigated the industrialized food chain, he learned that corn is found in everything from food to batteries essentially everything we eat is from a form of corn. Corn is a cheap crop, cheaper than grass, therefore perfect for an industrial production process. Because corn is so cheap thereis perpetually an excess amount that necessarily to be disposed of, because of this problem extra amounts of corn are used to feed appals. The problem with is that a cow is by nature not a corn eater (64) this is the first sign that this process is unnatura l. Due to the unnatural meals the cows are squeeze to consume, there are many problems that come in return.One major problem is bloating due to the cows diet that contains too untold starch and too little roughage (77), this small dietary substitute can often times lead to the animals suffocation. However, if the cow does not snuff it from their unsuitable diet, they still must be injected with antibiotics to ensure their health. This also fails to cleave to the idea of healthy food, additionally, the animals drugs are plainly being used to treat sick animals, yet the animals probably wouldnt be sick if not for the diet of the grain we feed them (79).Once the animal is killed for the industrialized food supply, what doesnt pass through the gut of a food animal to become meat will pass through one of Americas twenty-five wet-mills (86). These wet-mills are what makes processed food that are used for supplements, especially by big name brands such(prenominal) as McDonalds.This fo od chain by far is the most unnatural of them all. However, it is we, the modern Americans, which keep this food chain successful. We are a perfect example for the phrase ignorance is bliss. We do not think that we are drinking corn when we have a soda, and we automatically assume the meat in our fast-food burgers is natural, healthy meat, when this could not be further from the truth. Pollan goes as far as to call this food schematic (119), he states that once we are finished with our industrialized meal we are not satisfied, but simply, regrettably, all-inclusive (119). By leaving us unsatisfied, the industrialized food supply supports Pollans beliefs that knowing where our food comes from satisfies us and makes us happier eaters.In addition to the industrialized food chain, Pollan also finds wrong doings in the industrial organic food supply. The term organic is meant to refer to food that is made from nature, not machinery. The industrial organic process supply utilizes machine ry, though in an environmentally sound way,to produce their food. In an industrial organic process, a machine is used to transform inputs of seed and fossil energy into outputs of carbohydrate and protein(130). Industrial extreme is a paradox, because the word organic is meant to refer to food that is alone natural with no intercourse with machines, however in the Industrial Organic process, machines are employed. This process is still a process of manufacturing, and does not have the correct use of Pollans idea of humans relation to nature because they take us farther from natural food, and the knowledge of where our food comes from.In The Omnivores Dilemma I found Pollans idea of how to engage with the natural world compelling, however I also it unrealistic. though I do believe that it would be in all move of the environment (including humans) best interest to establish a completely natural food chain, I also think that in this day and age, that would be impossible. Our modern day society is not necessarily focused on what is the best thing for us, but what is easiest. Even though processed foods from McDonlands are unnatural and bad for our bodies, the food has a decent taste, is affordable, and is fast. some(prenominal) modern Americans are not thinking slightly the future or where their food originated from because they have so many different things on their mind, and if they are knowledgeable about where their food came from, many of them simply do not care. As long as it is filling and tasty, it gets the demarcation done.In the last page of the introduction to this book Pollan says many people today seem perfectly content eating at the end of an industrial food chain, without a thought in the world this book is probably not for them(11). This sentence further proves my idea that people just now do not care enough to change their way of living. Pollan is exactly right when he says this book is not for them because a decent amount of people do not want to know where their food comes, they do not want to spoil their appetite, and there lies the problem. In modern America, citizens are perfectly content with how things are now, and they have no reason to put in extra effort, time, and money, to fix something that they do not believe needs fixing.

Monday, February 25, 2019

Marketing and Converse Question Essay

subscribeProtection for the feetWantsCheap shoes which are comfortable and customizable.Demands Emerging artists, formulaers and musicians wearing away Chucks because of their affordability, simplicity and classic look. Now, anti-establishment rock fans beg colloquy to feature a shoe by their favourite artist.Question 3 convergenceion imaginationThe fancy that consumers will favour the products those are available and highly affordable, and the idea that the company focus on improving production and distribution efficiency.Product ConceptCostumers will favour the products that offer the most quality, performance and features. thus the company should focus on making constant product improvements interchange ConceptThe idea that consumers will not buy enough of the products unless it undertakes a large-scale selling and promotion effort.Marketing conceptThe merchandising philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target m arkets and delivering that desired triumph better than competitors does. Almost every red Chuck converse change goes to Global Fund.Question 4Converse sees its role as champion of making great products that its costumers want to wear. Beyond that it participates in consumers discussions rather that dictating them. Drawbacks Converse rides a fine line How many limited editions and upscale design can the brand produce without losing its image as a non marketing marketer. How popular can the brand become without losing the core costumers who love the hardly because it isnt popularQuestion 5Converse has been very paying attention in all that it does to remember on very important things for a brand like Converse, where authenticity is the most important trait, the costumer have it off should be driven by the costumer.

Cloud Computing †Risk or Opportunity Essay

Abstract streak figuring is a marge that refers to sources and ready reckoner systems useable on demand through the engagement, which evict set up a number of computer run integrated without being restricted local resources in rank to discombobulate it easier for the enforcer and include those resources space for information backup and synchronization self besides includes processing capabilities softw atomic number 18 and computer programing of tasks and push e-mail and remote printing, and the substance abuser can control when it is affiliated to the interlock in these resources through a simple softw atomic number 18 user interface simplifies and ignores a lot of detail and internal processes. misdirect reason has bring to pass increasingly popular because it supplys users the illusion of having infinite calculation resources, of which they can use as much as they need, without having to worry near how those resources atomic number 18 provided. It with al provides greater scalability, availability, and reliability than users could achieve with their own resource The core topographic point in corrupt compute that held work out in the befog for clarity, the word process (and cogitate data) is not confined to the place (places) privy and unknown. Thus, this precedent is the antithesis of the treatment process is located in one or much of the servers are healthy known. Exposure vex hide of criticism and pom-pom because of privacy advocates, for the ease of prominent governing the hosting companies for run over debase, and then, can cut back censorship and domination, whether legal or illegal, the communication process as well as the data stored in between the user and the host familyIntroduction mist deliberation has become a ubiquitous term and largely discussed topic in the global information technology (IT) world. befoul computing has changed dramatically the ways in which organizations and individuals commu nicate, collaborate and compute. The idea of be subvert computing ensures a cost stiff changeation of utility computing principle that allows users and providers a convenient find to resources in a self- at tip and present as you go fashion. Consequently, profane computing has reduce the cost associated with system administration as well as aided in improving resource utilization and accounting. Since last few years, subvert computing has rooted in a number of positive impacts on the IT ecosystem, thereby giving rise to new securities industrys and widely scattered new user communities (European Commission, 2012).Contextually, the concept of befoul computing is the outcome of the direct industrial require to enhance resource utilization without intervening consumer requirements. In other words, the concept ensures the use of the available resources in more than efficient manner (European Commission, 2012). The composition intends to critically examine the opportunitie s and the in trade protections associated with demoralize computing and draws a valid proof on its adoption by organizations. mottle reckon Definition, Models and Services sully computing was initially used in an academic perspective by Prof. Kenneth K Chellapa who illustrated it in 1997 at the Informs Conference in Dallas as a computing paradigm where the boundaries of computing impart be determined by economic rationale rather than technical limits (Petri, 2010). There are miscellaneous definitions of mottle computing however the most appropriate and broadly legitimate definition is being provided by North America National fetch for Standards and Technology (NIST). fit in to NIST, becloud computer science is a put for enable convenient, on demand network access to a shared pussycat of configurable computing resources that can be rapidly provisioned and released with minimal attention elbow grease to serve well provider interaction (Petri, 2010). There are numero us defame computing models for trading purposes including Public Cloud Public profane model is provided by vendors and can be accessed over the internet or common soldier network. One or more data centers are used by this model which is shared by fourfold customers (Weitz, 2010). closed-door Cloud Private blot out model is managed and used internally by the organizations which utilizes shared receipts model and makes variable usage of virtualized computing resources. The data stored in the model are managed within the organization (Weitz, 2010). Hybrid Cloud As the bear on suggests, the hybrid model is the mixture of existence mist services and private misdirect architecture. The model is designed to meet accredited specific needs of customers (Weitz, 2010). Community Cloud Community grease ones palms model is used crossways the organizations having similar requirements and objectives. Community blotch model is established using public cloud services in order to ensu re collaboration among the companies (Weitz, 2010). Cloud Computing ServicesCloud computing services are provided mostly in the following ways Software-as-a-Service (SaaS) Software-as-a-Service (SaaS) has been operational in the market since m whatever years. Currently, vexationes are more interested in shifting licensing software to stand services particularly on the basis of per user and per month among others (Weitz, 2010). Platform-as-a-Service (PaaS) Platform-as-a-Service (PaaS) includes outgrowth of such environment that allows developers to build software applications that can be offered as services to customers or to general users (Weitz, 2010). Infrastructure-as-a-Service (IaaS) Infrastructure-as-a-Service (IaaS) provides customers or users with storage, network and other respective(a) fundamental resource requirements in order to run arbitrary applications (Weitz, 2010).lit Review fit in to Etro (2009), cloud computing is a newly evolved internet based technology t hat stores large information in servers and provides that information as services on demand to clients. Accordingly, its impact is spectacular on some(prenominal) consumers and companies.Furthermore, he tell that consumers can access all their documents and data from any devices such as laptops, mobile phones and tablets while the companies can rent ironware and software from the service providers and pay as they use the services care other services availed by the companies such as electricity (Etro, 2009). Petri (2010) postulates that, cloud computing is one of the most discussed IT innovations in the last few years. Hence, risk management is the most critical area which draws a serious attention. He emphasized that future is relatively un authorized when associating cloud computing with security department factor. He critically points out that cloud vendors should quickly address the security and other relate to concerns for ensuring better customer satisfaction (Petri, 2 010). According to Bein, Bein & Madiraju (2010), cloud computing is a new paradigm of computing that has evolved in the recent times as an expensive way for providing storage and software.They further accented that many companies are moving ahead with an intention to make cloud computing easy to use. They advocated that there are huge potential for consumers to achievement the cloud computing technology (Bein, Bein & Madiraju, 2010). According to Gartner Inc (2012), continuous monitoring of cloud computing technologies and usual updates to the enterprisingnesss cloud strategies are necessary to pr resolution any cost related errors for the subsequent few years. It also say that cloud computing technology will use up significant impact on the level of its adoption over a period of time (Gartner Inc, 2012) According to Pokhriyal (2012), cloud computing would contribute towards increasing complexities relating to data storage and users access to applications as well as other frequ ently conducted processes. She also stated that risk of exposure of critical data is more with the use of cloud computing technology.She advocated that business firms whitethorn also witness security breaches and hacking that shall make the cloud storage relatively ineffective and inefficient (Pokhriyal, 2012). According to Willcocks, Venters, & whitey (2011), cloud computing technology is changing the ways of IT business services in terms of data delivering and managing. Accordingly, cloud computing has escalated the importance of delivering effective services and for this reason the IT and business services urgently need to ascent the level of service competency and should focus on the availability of grapheme services to meet the customer expectations (Willocks, Venters, & Whitley, 2011). In the words of Horwath, Chan, Leung, & Pili (2012), cloud computing has the potential to bring plastered drastic changes in the organizations as witnessed in case of the internet during the last decade of the 20th century.They emphasized that by applying cloud computing technology without proper care and payable-diligence whitethorn result in unforeseen problems. Consequently, executives must be aware of risks and other issues of cloud computing in order to derive significant benefits out of the provided services (Horwath, Chan, Leung, & Pili, 2012). According to Santos, Gummadi, & Rodrigues (2012), cloud computing enables organizations to cut be associated with resource storage, network bandwidth and other pertinent data. However, they argued that concerns about the privacy, confidentiality and integrity of the data and computation can be considered to be the major deterrents for those organizations which are looking forward to encompass cloud computing (Santos, Gummadi, & Rodrigues, 2012). According to Hinchcliffe (2009), cloud computing will transform IT business scenario by a large extent and it will reach to equaliser between therisks and the benefits associ ated with cloud computing models.Therefore, he points out authentic major risks associated with such transformations including security of organizational data that is stored in the cloud, divergence of control over cloud resources and reliability factor. He also stated that the efficient use of cloud computing will enable market validation and prototyping of new approaches at much faster and relatively less(prenominal) expensive rate than ever before (Hinchcliffe, 2009). According to Weitz (2010), cloud computing will be playing a major role in the future of IT and shall bring in enormous opportunities for the organizations. Consequently, he stated that larger organizations will also have an opportunity for cutting the existing costs of IT al-Qaeda with the use of cloud computing models.However, he also highlighted the risks related with cloud computing and expressed his deep concerns relating to the security and confidentiality of certain relevant data (Weitz, 2010). Hyek (2011 ) in his report, Cloud Computing Issues and Impacts, postulated that, cloud computing models should honor with laws and regulations in each of its operations. The processing of data by the cloud service providers must be in conformity with governments requirements (Hyek, 2011). According to Curtis, Heckman, & Thorp (2010), the most primal factor related with the cloud computing model is the concern about the security and privacy of data while adopting cloud computing models (Curtis, Heckman, & Thorp, 2010).According to the Australian Academy of expert Sciences and Engineering (2010), in its report, Cloud Computing Opportunities and Challenges for Australia considers the importance of government and its roles in encouraging researchers and business sectors to adopt cloud computing models. The report emphasized that government should formulate strategies that initiate business sectors to adopt cloud models for their resource and application requirements. The report precisely expos it the responsibility of the cloud service providers in terms of proper management of data in order to prevent any situation that may result in loss of vital data (Australian Academy of Technological Sciences and Engineering, 2010).According to Catteddu & Hogben, (2009) cloud services provide expedient storage convenient by various devices along with other benefits including useful communication and flash multi-point collaboration. They also emphasized that level of risk may tend to veer significantly based on the type of cloud model. It is for this reason that customers should be aware of the probable risks associated with cloud computing models and they should strive to transfer the risks to the providers (Catteddu & Hogben, 2009).Characteristics of Cloud ComputingA few of the relevant characteristics of cloud computing are elaborated below On-Demand Self Service Cloud computing providers offer various computer services such as applications, e-mail and network without involvin g human interaction with various service providers engaged in certain specific services only. Currently, there are three-fold organizations that provide cloud computing services based on on-demand self services such as Google, Amazon Web, Microsoft and IBM among others (Information System study and take Association, Inc, 2012). Broad net profit Access Cloud services are available over the network, specifically over the internet and are accessed through certain standard mechanisms such as personal laptops, mobile phones, tablets and iPads among others (Information System Audit and Control Association, Inc, 2012). imagination Pooling The cloud computing models of the providers are shared with various resources in order to serve multiple clients. The resources united together may consist of processing, network bandwidth, storage of data, memory, virtual machines and email service (Information System Audit and Control Association, Inc, 2012).Rapid ElasticityThe capacities of cloud s ervices can be fleetly and elastically provisioned, in a few instances robotically as well to quickly balance out and release to scale in quickly. Furthermore, the capacities accessible for provisioning frequently come forth to be infinite and can be procured in any standard at any time (Information System Audit and Control Association, Inc, 2012). metric Services The resource usage of cloud computing can be measured and reported to both providers and customers related to the amount of services use. Hence, cloud computing service providers charge the customers for the resources that they have actually used i.e. pay as you use. Considering the fact, more the customers utilize the cloud computing services, more they have to pay and vice-versa (Information System Audit and Control Association, Inc, 2012). Multi-tenacity Multi-tenacity is one come upon characteristics related to cloud computing which is being advocated by Security Alliance. Multi-tenacity is related with the requi rement for segmentation, policy-driven enforcement, control, service levels, billing models and isolation for the different consumer requirements (Information System Audit and Control Association, Inc, 2012).Cloud Computing Opportunities and Risk Assessment Cloud Computing Opportunities Opportunities derived from cloud computing are related with cost reduction to emergence flexibility and decrease complexity which benefits the customers in terms of higher returns on their investments. Certain vital opportunities and benefits provided by cloud computing comprise damage Saving Cloud computing customers are liable to pay merely for computing services and resources that they use rather than making permanent investments on resources or leasing equipments that may or may not be utilized fully at all times. Cloud computing enables to share IT resources with multiple organizations and facilitates them to access as per their requirements which can be related as in operation(p) expenses ( OPEX) and not as capital expenses (CAPEX) (Petri, 2010). Speed of Deployment Cloud service providers can meet the needs of the organizations for computing resources quickly and efficiently than other internal information technology functions. The customers do not have to wait for months for crunching large data.They can simply rent resources for limited period and can avail huge benefits at considerably reduced time (Petri, 2010). Scalability and Better coincidence of Technology Resources An organization is able to scale up as well as down its capability from a single server to multiple numbers of servers with no capital expenses through the use of cloud service models. An organization is also able to deploy additional storage efficiency over the web (Petri, 2010). Decreased Efforts in Managing Technology Owning and operating of IT functions are often costly and time consuming. However, cloud computing enables an organization to tolerate more time on its purposes and goals (Petri , 2010). Environmental Benefits Cloud computing also results in environmental benefits. If all the organizations replace their private data centers with cloud computing, it will significantly reduce the overall power consumption and coulomb emissions (Petri, 2010). Higher entertain Added Cloud computing does not only provide software functionality but it also provides the customers with relevant information and data which was traditionallysupposed to be created by the customers themselves (Petri, 2010).Cloud Computing RisksRisk is an event that prevents the organizations from achieving their determined purposes and objectives. Certain risks associated with cloud computing are stated below Disruptive Force Facilitating innovation and cost saving aspects can itself be viewed as risk to the existing cloud computing organizations. By lowering the barriers to entry, new competitors may pose a serious threat to certain cloud computing business models (Horwath, Chan, Leung, & Pili, 2012 ). Residing In the Same Risk Ecosystem as the Cloud Service Provider (CSP) and Other Tenants of the Cloud Organizational conviction on third party involved in managing cloud solutions will increase legal responsibility and incident escalation among other core areas. By following the actions of CSP may impact the organizations in certain direct and indirect ways (Horwath, Chan, Leung, & Pili, 2012). Lack of Transparency A cloud computing service provider does not facilitate complete information regarding its processes and operations.Consequently, cloud customers have only little knowledge about the storage locations and algorithms that are implemented or used by the cloud service providers in telling to computing and controlling resources of customers data (Horwath, Chan, Leung, & Pili, 2012). Reliability and Performance Issues Even though efficiency of cloud computing may get disrupted due to risk events such as system failure that may pass along without any early alerts to the end users. Hence, system failure may be viewed as a distinctive challenge posed to cloud computing (Horwath, Chan, Leung, & Pili, 2012). Security And Compliance Concerns Cloud computing supports various processes that may tend to evolve security and retention concerns in relation to its compliance with certain specific laws such as Health Insurance Portability and Accountability function of 1996 (HIPAA).The cloud service providers may have no obligation to break out such information associated with privacy of certain laws such as US Patriot Act and EU Data Protection Directives among others (Horwath, Chan, Leung, & Pili, 2012). High Value Cyber Attack Targets The over-dependence of multiple organizations on single cloud service providers may tend to create picture of cyber attacks then those used by a single organization (Horwath, Chan, Leung, & Pili, 2012). Risk of Data Leakage The risk of data leakage is also more where multiple organizations share their resources through cloud environment. Consequently, cloud service providers do not provide adequate data privacy and confidentiality of resources which the organizations intend to secure from intruders (Horwath, Chan, Leung, & Pili, 2012).ConclusionCloud computing has changed dramatically the ways in which the organizations communicate, collaborate and compute. In general, cloud computing refers to words of scalable IT resources over the web particularly internet. An organization can purchase or rent software on need basis or according to usage which results in less investment and consumption on the part of the organization. Cloud computing facilitates the organizations to manage their IT requirements remotely, at much bring down costs. It further enables organizations to share resources in a single place or through a single cloud service provider. The organizations do not have to make heavy investments on establishment of their own IT infrastructure as cloud computing models provide organizations with established database for fulfillment of their IT demand. Moreover, organizations and users are charged or billed on the basis of their resource consumption. condescension having numerous benefits of adopting cloud computing models, there also exist certain risk factors which restrict the scope of cloud computing. Security and privacy are the prime issues restricting the adoption of cloud computing. Since multiple organizations will be consolidated on single cloud computing, there exists more vulnerability of data hacking. Consequently, cloud computing service providers do not control the adequate safety for data losses and leakages which at times deters organizations from adopting cloud computing solutions. Nonetheless, if organizations cautiously consider the risk factors associated with cloud computing related solutions then these risk events can be overcome efficiently. Considering this aspect, it can be stated that organizations should adopt cloud computing solutions. By adopti ng cloud computing solutions, they can avail numerous opportunities that shall help them to grow and sustain their business profitably. ReferencesAustralian Academy of Technological Sciences and Engineering. (2010). Theroles of government in cloud computing. Cloud computing opportunities and challenges for Australia, pp. 13-19.Bein, D., Bein, W. & Madiraju, P. (2010). Web applications and cloud computing. The impact of cloud computing on web 2.0, pp. 1-6.Curtis, W. B., Heckman, C. & Thorp, A. (2010). Security and Privacy Considerations. Cloud computing e-discovery issues and other risk, pp. 1-5.Catteddu, D. & Hogben, G. (2009). screen security risks. Cloud Computing Benefits, Risks And Recommendations For Information Security Cloud Computing, pp. 2-125.Etro, F. (2009). Features and implications of cloud computing. The economic impact of cloud computing on business creation, duty and output in Europe, pp. 2-33.European Commission. (2012). Introduction & background. Advances in clou ds, pp. 1-7. Gartner Inc. (2012). Gartner outlines five cloud computing trends that will affect cloud strategy through 2015. Retrieved from http//www.gartner.com/it/page.jsp?id=1971515Horwath, C., Chan, W., Leung, E. & Pili, H. (2012). COSO enterprise risk management for cloud computing. Enterprise Risk Management For Cloud Computing, pp. 1-20.Hyek, P. (2011). Security and privacy. Cloud computing issues and impacts, pp. 12-46.Hinchcliffe, D. (2009). Eight ways that cloud computing will change business. Retrieved from http//www.majorcities.org/generaldocuments/pdf/zdnet_eight_ways_that_cloud_computing_will_change_business.pdfInformation System Audit and Control Association, Inc, (2012). essentialcharacteristics of Cloud Computing. Retrieved from http//www.isaca.org/Groups/Professional-English/cloud-computing/GroupDocuments/Essential%20characteristics%20of%20Cloud%20Computing.pdfPokhriyal, R. (2012). Cloud computing myths explained part 1. Retrieved from http//www.cloudtweaks.com/201 2/10/cloud-computing-myths-explained-part-1/Petri, G. (2010). Risks of cloud computing. Shedding light on cloud computing, pp. 25-30.Santos, N., Gummadi, K. P. & Rodrigues, R. (2012). Towards trusted cloud computing. Retrieved from http//www.mpi-sws.org/gummadi/written document/trusted_cloud.pdfWillcocks, L., Venters, W. & Whitley, E. A. (2011). Clear view of the cloud The business impact of cloud computing. Cloud computing, (1).Weitz, C. (2010). Barriers of cloud computing. A Balancing Act What Cloud Computing mover For Business, And How To Capitalize On It, pp. 1-9.

Sunday, February 24, 2019

Personal and Professional Development Plan Essay

administrator SummaryI am Saung Thet Zune Soe. I am attending MBA at Myanmar Imperial College and playing as a customary allotr at La Yeik Wah normal Co.ltd. In my MBA program, I collect studied in-person and paid organic evolution subject and that subject gives me abundant of k in a flashledge about how to align and receive myself with my own(prenominal) and professional objectives. So after accomplishing that subject, I pass water intractable to conduct my personal and professional rise upment plan. Company ProfileLa Yeik Wah worldwide Co.ltd was founded in 2004 by the founder U Win Nay Soe and DawCheery. It was started with mild family blood same(p) agriculture and landscaping. It has its agriculture branches in Taunggyi. Then it was essential into mining friendship in 2010.It has some gold mine in Shwe Kyin and unalike mineral mines like gypsum in Mout Mal, Shan state and Granite mine in Tha Tone, Kayin State. In 2012, it exported minerals like gypsum and gr anite to the Korea. In 2013, it co-operated with Hanbaek International Trade Company from Korea and started doing export, present moment and entertainment. It exports sweet potato starch and separate agriculture raw products to Korea and outcome back wellnessy juice and herbal medicine, cosmetic, cigargontte and juywi cookie from Korea. It is now develop into a large company form the sm exclusively byplay company. There atomic number 18 mixed department under La Yeik Wah, they beMarketing partOperation DepartmentFinance and untesteds report DepartmentHuman resource DepartmentResearch and DevelopmentVisionOur heap is to become one of the happy line of melody operations in the country. relegatingOur mission is to provide the best service and product to the customers with groundsable price.ObjectivesTo bewilder 10% profit within a year.To be the genuinely successful entertainment company in the end of 2014. To penetrate the local commercialise in a year with entertainm ent sector. As a general coach-and- quaternary and a key member of the company precaution level, I am responsible for managing the whole organisations operation and counselor-at-law. I organize to make sure that company goals ar met in a clockly manner with effectively and efficiently managing personnel and resources. To look ather with section of General Manager, my duties include managing overall operation of various departments with direct dealings with the department head, motivating and teach police squad leader with frequent man-to-man foc usanced discussion, reviewing financial statement and reports to measure productivity and margins and profits of the business with determining areas of cost reduction and cost rectifyment. Underneath is the job description of general manager of La YeikWah General Co.ltd. business organization Description of General ManagerJob Title General Manager Report to Managing DirectorLocation YangonJob Purpose Obtains profit contribut ion by managing staffs establishing and accomplishing business objectives Min roles and responsibilitiesIncreases anxiety effectiveness by recruiting, selecting, orienting, prep, coaching, counseling and disciplining managers communicating values, strategies and objectives assigning accountabilities, planning, monitoring and appraise job results developing incentives developing a climate for offering knowledge or opinions providing educational opportunities. Board of directors, including arranging meetings and agendas, attending and minting meetings. Provide recommendation regarding investment and cash strategies. Provide vision regarding overall financial health of the company. Insure accurate documentation of production and quality know entropy and records. Ensure good ho use upkeeping at all sites at all time.Assist in development of forms and tools to add company efficiency and adventure focusing. Builds company image by collaborating with customers, government, com munity organizations and employees enforcing ethical business practice. thought of law and business law of Myanmar.Contributes to team efforts by accomplishing connectd results as take uped.Required skills and abilityCollege Graduate or Equivalent experiencesProven skills of business and financial prudence efficacy to work in proactively diverse and inclusive organizationExcellent interpersonal, verbal and written communication skillsAbility to manage and supervise a staff teamEffective problem declaration and mediation skillsAbility to share skills and knowledge with othersAbility to multi tasks and work in a lush paced office settingsTo adept transfigure easily in a short periodProficiency with office computers equipment and softwareAbility to cope with prove, conflict and crises.Proficiency in international wrangle like side and if possible Chinese.Ability of good decision making skills.Experiences of work with board of directors and committees. Time commission skillsE ffective leadership skill subsequently I have reviewed the requirements of the general manager, I found out that skills could be differentiated into personal and professional skills. skipper skills are skill acquired by individual that is necessary in the specific professional and job-related fields, which include strategical leadership skills, uninflected skills, diverseness management, coaching and genteelness skills. Personal skills are attitudes that attribute for successful interacting with superiors, colleagues, customers and suppliers, government and community organizations, which include interpersonal skills, decision-making skills, melodic phrase management and time management and communication skills. Personal skillsInterpersonal skillsInterpersonal skills are kinship-building skills that we use to interact with others in reinforcing organization goals and objectives. People with intemperate interpersonal skills are much likely to success in both personal and prof essional lives with optimistic, confident and appealing characteristics.Therefore, interpersonal skills are one of the critical factors that entrust convince success and happiness of individual with verbal and non- verbal communications. We groundwork come across strong personality skills by situational judgment establishs and 360-degree feedback from the others. Direct thoughtfulness with team interactions and performance based assessment which just aboutly involved collaborationism with team works will in any casing help to reveal interpersonal skills. Decision making skillsDecision making is the act of choosing one to reduce much complicated decisions to wide-eyedr within available choices by using either hunch or reasoning approach. For effective decision making skills, various rules from simple rules to mixed procedures has been developed varying on the nature of action and its complexity. To have right decision making skill, keeping a record of crucial decisions and its consequences will highlight for better decision making in the future. brusk choice will lead to bad decision and affect the organization financial statement and improvement.For assessment method actings of decision making skills, decision matrix analysis and paired comparison analysis butt be used. care questionnaire will overly providefor reviewing of necessary skills to make firmed decision. Role-play assessment method evict likewise be used for measuring decision-making skills. accent ManagementStress management is coping with the stress response when we face overwhelming burden and demands. Stress is a common problem we found in todays complex environment resulted from obstacles of personal and workloads. Being prolonged to long-term stress will affect physical, emotional and mental health of human bes. To match the efficiency on stress management, we can assess with notice method on psycho logical and physiological symptoms from the consequence of pressure. Regular heath check-up besides can assess in determining to overcome pressure and cut through stress management. Time managementTime management is effective use of our time to assent the conflicting demands of time for personal, professional life and in many other aspects of life. Effective time will help to stress out and to do everything in a limited time-bound. Procrastinating and laziness are resulted from ineffective use of time management and we can face failure in life. at once we can identify strategies to improve time management, we can adjust our routines and conception of behaviors to reduce time-related stress in our lives. To assess time management mesh method, we can figure out with self- assessment method. Moreover, we can set up deadlines and review whether the deadline is meeting on time or not. Feedback from co-workers and friends will also give assessment to managing our time. Communication skillsCommunication skill is the key to build up strong quality relat ionship with others by speaking out clear and concisely to get easy to understand that the message we sent is intelligibly understood by other receiver. Respect other concerns, listen attentively and determining how to support others from others viewpoint will help communication skills improved. analyze from the clients will help to improve the communication process and on the job(p) relationship for future opportunities. We can evaluate communication skills with presentation and participating in-group discussion. piece of writing test and delivery proficiency test will provide a clear view of communication skills.Language proficiencyThe proficiency in language becomes one of the most deductionant personal skills in today business environment. As Myanmar has opened trade policy and most of the censorship had stopped, in that location are a lot of overseas companies that enter into Myanmar business market. English becomes one of the required skills. EveryGM should upright in at least English. The favourable opportunity comes to the number of language that person could use. The proficient in English, Chinese, Japan, Korea and Thai has become popular requirement skills during 2013 and 2014 in Myanmar. Professional skillsStrategic leadership skills leadinghip is influencing citizenry towards goals accomplishments building personality beyond their normal limitation. Leaders inspired others to follow the same path as them with making scour bulkyer things happen and motivating fellows to work willingly towards achievement of organization objectives. Lack of leadership skills in the organization will affect hammy impact in the organization by moving too slowly, and direction lost with losing in decision-making. To assess the leadership skills, we can verify in-group seminars workshops and team building exercise and find out his leadership quality.Judgment on employee feedback questionnaire to subordinates and superiors will claim leadership skills as we ll. Strategic win over managementChange management transforms organization to desired future state aligning the business with modified environment for better alternative strategies. Change management implies when there has impedance to make a change and to improve the dissatisfaction of current strategies with better opportunities. rub down transparency ethnic and the ability to influence others simplify and ease when applying change management to the organization. We can assess change management skills by the negotiating abilities and change management knowledge test. The extent of quality of relationships on building of mutual trust and understanding and influencing on the followers and upward will determine change management skills. Analytical skillsAnalytical skill is the ability to visualize, articulate, and foresee the concepts with logic thinking and figuring out the solutions to both complex and uncomplicated problems.A systematic business analysis is the key to organiz ational planning to get sustainable competitive advantage in challenging economy and complex global business environment. Analytical skill will have great impact on reasoning of situational analysis and problem-solving skills as well. To testify the analytical skill, reporting on the future business trend with possible change and solutions will determine individual analysis skills. Examining on business case studies and frame questions will verify analytical skills. Coaching and drawing stringing skillsCoaching and training is a process that enables continuous entropyand improvement with more satisfactory and effective in accomplishing success in organization. These programs will help to develop valuable crude skills, tools and behaviours with focusing on organizational needs. With on-going training and coaching programs, it offers unique opportunities for both trainer and trainee with development in authentic and muscular coaching and leadership integrating performance for or ganizational development.Coaching and training skills can be assessed by performance improvement of trainee and feedback from trainee. Understanding of lawNowadays, being understands in law becomes one of the most secondant facts for the upper management level managers. As working in a export and import company the manager need to understand at least company act, investment law, foreign investment law, labour law and export and import license. Understanding of this can help in dealing with different foreign companies or local companies. Analysis on skill sets of general managerFor the stress management, we need the nearest gym from home for the everyday convenience. I need quiet place for the having rest and meditation. I need strong support from the family and to friends to open my feeling and listen what I will say. For the time management, we need an alarm clock or the clock that we could see clearly when I am at office. I need to know the glance hour to avoid going out to unim portant places. I need to know the heavy traffic places to make sure extra or advance time before going out for appointments. For the language skills, I need a good tutor to monitor my improvement and to train me more proficient in language skills. Co-operation from the colleague and staffs are the most important essential things for me to improve strategic change management. I need financial support and other additional help from the upper level management. For the better understanding of accounting, I need course books and internet for the self-study and also a good tutor to assess my improvement.OutcomeAccording to followers above procedures, my stress tension has been fall and I can application almost every test in timely manner. The proficiency of my Korea language skill has been improved according to frequent self- cultivation like watching moving-picture show and listening songs. In addition, my scope of knowledge on change management has inclined alongside with people skil ls and good communication. By studying LCCI, I have improved not even in financial and accounting but also with office software like Microsoft Excel.Review and control accord physical and mental test with consultant every month for the level of stress I could handle and reduce every month. Check the checklist every week for time management and consider how far I could stick with the schedules and daily or weekly plan. Keep practising with native speakers can improve my level of language. The period of time that an employee could adapt the change can prove how far I could influence and lead them for change. The increase in efficiency and output during change also proof the success of my strategy on change management. Successful management on company periodical or annually financial management can prove my increase in financial skills. If one or more of my performances have been fallen in certain week or month, I will recheck the reason and take serious plan to implement and train my weakness. We can improve our personal and professional development plan by using various assessment methods. For me I will take feedbacks and recommendation from my colleagues, friends and family for both personal and professional skills.I will use self-appraisal and 360 appraisal methods to improve personal and professional skills. Appropriate methods for choosered knowledge trendEveryone has different acquire styles and a person can adept more than one learn styles. attainment styles differ for personality types and the subjects they are studying. David Kolbs Learning StyleKolb learning style is firstly published in 1984 based on work by Dewey and Lewin. Kolb learning style is currently widely accepted by pedantic world both by teachers and learners as fundamental concept of learning behaviour based on human nature. The training rung also known as four-spot distinct learning styles examine the dash people generate from the concepts that guides their behaviour in new sit uation and improves their effectiveness. This self-description test measures learners strength and weakness relying onfour-stage cycle cover experience (feeling), reflective observation (watching), abstract conceptualization (thinking) and active experimentation (doing). Concrete learning style leads to observation and reflection. With the reflection, it then assimilated into abstract concepts and vibrate into active experimentation.The outcome which is resulted from combination of two preferred styles with two-by-two matrix of the four stage cycle is known as four-type definition of learning styles diverge (CE/RO), Assimilating (AC/RO), Converging (AC/AE), cooperative (CE/AE). Diverging (CE/RO) These learners perform better in thinkings-generation by viewing from different perspectives in gathering education and idea to solve the problems than applying to action. They tend to work in groups with attentively listen with broad-minded and assume based on the information recei ved. Assimilating (AC/RO) These learners emphasis more on concise and logical approach on abstract concepts with choice on readings, lectures and analytical methods.They determine with clear understanding on wide-range information and organizing in logical format before practical opportunity. Converging (AC/AE) These learners are skilful at problem solving and decision making with anticipating in technical tasks and less concerned with people and interpersonal aspects. They chance new ideas, stimulate and work with practical application by finding solutions to questions and answers. Accommodating (CE/AE) These learners examine the situation with analysing on others people work and take with existential approach attaching to new experiences and challenges. They prefer to work on team with different ship canal to achieve and carry out their own plans.Figure 1 Kolbs Learning Style Honey and Mumfords learning cycle and learning styleHoney and Mumfords learning style was developed bas ed on the work of Kolb with identifying four distinct learning styles as activist, theorists, pragmatist and reflector. Honey and Mumford localize the nature of the people with their choices on own learning style as below. Activists are people who enjoy learning with the perspective of immediate experience. They have enthusiasm and inspiration of adventurous and try to do at least once. The consequences of action will be considered only after the action has been tested. They are interactive learners seeking all center activities around themselves byinvolving other affairs as well as with preference on new challenging environment and bored at longer term consolidation. Theorists observe models, concept and facts with vertical step by step logical way before engaging with the process. They analyze and draw basic assumptions with identifying pros and cons before victorious action as opposed to activists who loathe subjective judgments and lateral thinking.Pragmatist relate to the ne w ideas before seeking out new opportunities for practice. With interactive learning and problem based learning before practical application, they are fast and confident on their assumption with considering problems and opportunities as challenges. Reflectors learn and observe from initiatory works and experience with watching from the side-lines and relate to own application. They gather information and thoroughly analyse with all possible angles and draw conclusion with others observation as well as their own. VAK/VARK ModelVAK/VARK Model is one of the popular models amongst learning style theories developed in 1987 by Neil Fleming in accomplishing of individual learning preference. In this model, identifying learners preference on visual learning, auditive learning, reading and writing and kinaesthetic learning differentiates four different types of learning styles. Visual learners capture and see information more with graphic parade (e.g. charts, diagrams, illustrations, hand- outs, and videos) rather than the other aspects of learning. Aural also known as audile learners tend to receive most of their lectures and information with the hearing method (music, discussion, lectures). opposition of own learning against the achievement of strategic goalsAccording to the Kolbs model, I am the diverging and accommodating learner. I like challenge and prefer working in-group. I like to gather information from different perspectives and generate idea from the practical situation and make decision and solve problem with experience and information I have. I am the 3 kinds of learners out of four when considering with Honey and Mumfords learning style. I am the activist, pragmatist and reflectors. I am very enthusiasm when learning, I like challenges and I am very practical. I also learn from problems and experiences. I try not to make the same mistake twice. I also learn from the books and other people experiences but I m totally not a theorist, I hate theory. I rar ely follow the theory from book. I necessity to create and generate new ideas and new formula for my business. Iprefer self-studying. I wish all those learning style would help me improving my personal and professional development plan.ReferenceCohan, P.S. (15th Oct 2013). Always be effectuate to adapt your business change. Available http//www.entrepreneur.com/article/229417. Last accessed 14t Sept2014. Corelli, C. (11 Jan 2009). Ten ways to help employee adapt to change.Available http//www.cedmag.com/article-detail.cfm?id=10925388. Last accessed 14t Sept2014. no author. (no date ). Kolbs learning style. Available http//www.mcgill.ca/files/scsd/Kolb_Theory_of_Learning_Styles.pdf. Last accessed 14t Sept2014.

Effects of War on Soldier in Generals Die in Bed

The Horror of fight on the Soldier in Charles Yale Harrisons Generals Die in withdraw Eng 22 PB 963 Words Some people say that struggle quite a little change a man. What exactly do they mean by this phrasal idiom? What are some possible things that a soldier could experience in state of war? What are some things a soldier has experienced comme il faut of that can funda handst al geniusy change his life? In Charles Yale Harrisons invigorated Generals Die in Bed, the nuisance of war is a vital mind and is characterized through many challenges the storyteller encounters in the novel.The shame of war is pictured throughout the novel through things such as having a incessant fright of the unknown, the psychological effects of war, and conclusively conclusion. Not knowing what is liberation to happen is al counselings an intimidating feeling. The idea of not knowing what is orgasm up always makes us believe that something horrendous is going to sway place. In Generals Die in Bed, a non-stop fear of the unknown is an out base of operationsing point throughout the novel. In war, there are only millions of things that could scan place during one single day.Charles Harrison has made this point clear to the readers by focusing on one scenario after another of unexpected horizontalts rightfulness in the cashiers face. It is through what the storyteller experiences that we glimpse the neat nature of war. In Chapter 4, Back to the Round, the narrator and the rest of his alliance stick to move around the trenches on their bellies. This is because there are snipers in the trees which causes consistent fear of death. Although they identify that there is a sniper, they still fear it because they cannot anticipate exactly when he will strike. Sooner or later(prenominal) this German sniper, who keeps us cowering in a cold fear, will be caught in an advance by our troops. Also in chapter 4, the character of Brown, is killed by the sniper. Browns death wou ld have made the narrator even more frightened of the unknown because he now knows what a sniper is very capable of. This is the same fear that drove the narrator to long for a biting hunger for safety. This would seemingly show us exactly wherefore the narrator would dismay the unknown. The shattering explosions splinter the air in a million fragments. The air shrieks and catcalls. The air screams and howls like an insane woman. These are all statements that the narrator uses to interpret the sounds a shell makes as it collides through the vend and as it climactically annihilate anything and everything around it. These sounds would drive anyone psychotic. How can the soldiers even go through the war without going deaf? Being exposed to those echo levels would have a few long term effects on human being. In London, it is visible to us that the narrator has been affected in some way or another, by even exposure to the deafen sounds. Bang An explosion on the street. I leap to m y feet. My hearth thumps. She laughs. That blossom was in reality just a motorbike back firing. Since the narrator had been so used to the loud sounds that were made when being shelled, he started to encounter that every single loud sound is either a gunshot or a sound of a shell going off. This distinctly shows us that war can psychologically affect soldiers for long periods of time, maybe even for the rest of their lives. This can be considered as a horror of war because it is a lifelong consequence.Generals Die in Bed should not all be classified as a typical war novel because all of the deaths that occur in the novel, the death of the enemy German soldier Karl is what stands out the most. This is because out of all of the deaths the narrator has witnessed, Karls death is what truly affected his life the most. The image of Karl, he who died on my bayonet, seems to stand before my eyes. The shaking becomes worse. The movements are those one of who is palsied. The feeling of knowing that you have killed a man would be unbearable.The narrator himself could not take it. I begin to sob. I am alone. The nature of his language highlights the damage war causes. This shows psychological effect that the narrator would have had to bear with himself for the rest of his life. The uniform fear of war is something that cannot be avoided. This unceasing fear is what drives soldiers to keep fighting. This constant fear is the fear of death and the soldiers are fighting for survival. Death is one of the distinct, recurring themes that Charles Harrison has plainly placed in Generals Die in Bed for a purpose.The idea of having to witness a comrade dying is a horrible thing. Death is an important point of the horrors of war because death takes everything from an individual. It strips them of their honour, dignity, memories and their life. The narrator is stripped of his friends. The people he had considered brothers throughout the novel. Like the hundreds of other men I had seen die, Broadbent dies like a little boy too weeping, commerce for his mother. The most important word in that quote is hundreds. The narrator all the way shows us that he has witnessed many men dying. Without any doubt, death summarizes the horror of war. The narrator, who is still nameless, is a perfect example of one of the horrors of war. The way the narrator is kept nameless throughout the course of the novel is proof that war can transfer loss of individuality and loss of one self. The way that this clearly is kept constant throughout the course of the novel to a fault proves that the horror of war is the underlying theme of Generals Die in Bed.

Saturday, February 23, 2019

Chapter01: Defining Marketing for the 21st Century

vKT 601 Chapter01 specify market for the 21st Century Importance of marketing The scope of marketing Services, Events, Experiences, Persons, Places, Properties, Organizations, In formations, Ideas Markets and prospects 1. Negative demand- Consumers dis deal the product and whitethorn even contain a price to avoid it. 2. Nonexistent demand Consumers may be unaware or uninterested in the product. 3. Latent demand Consumers may share a strong need that cannot be satisfied by an existing product. 4. Declining demand Consumers begin to buy the product less a great deal or not at all. 5.Irregular demand Consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis. 6. Full demand Consumers are adequately buying all products put into the marketplace. 7. Overfull demand More consumers would like to buy the product than can be satisfied. 8. Unwholesome demand Consumers may be attracted to products that have undesirable social consequences. Markets Key custom er markets ?Consumer Markets ? commercial enterprise Markets ?Global Markets ?Nonprofit and Governmental Markets ?Marketplaces, Market spaces and Metamarkets (search for product) Needs, Wants and DemandsTarget markets, Positioning and Segmentation Offerings and brands hold dear and satisfactions Marketing channels Supply chain Competition Marketing surround The New marketing realities Major Societal forces ?Network information engineering science ?Globalization ?Deregulation ?Privatization ?Heightened Competition ?Industry convergence (Combining, home theater) ?Consumer bulwark ?Retail transformation (Direct mail) ?Disintermediation/reintermediation The New Economy Consumer benefits ?Substantial increase in buying power More disposable income and inclination to spend ?A greater variety of goods and services Brand proliferation, can purchase from net income also ? A greater amount of information more or less a great deal anything Mass media and other sources avail ability ? A g reater ease in interacting and placing and receiving orders Places order from home, office or can shop traditionally ? An ability to compare notes on products and services One can use meshwork to compare prices and other attributes of various brands The New Economy Companies benefits ?Websites provide properly information and sales channels. Can collect fuller and richer information about markets, customers, prospects and competitors. ?Can speed up talks among employees. ?Can have 2-way conference with customers and prospects ? Can send ads, coupons, samples, information to targeted customers. ?Can customize offerings and services to individualist customers. ?Internet can be used as a communication channel for purchasing, training, and recruiting. ?Can improve logistics and operations for cost savings patch improving accuracy and service quality.Company orientation towards the marketplace ?The production impression ?The Product concept ?The selling concept ?The marketing conc ept ?The holistic Marketing concept ?Relationship marketing ?Performance Marketing ? monetary accountability ?Social responsibility Marketing management tasks ?Developing Marketing strategies and plans ?Capturing Marketing insights ?Connecting with customers ?Building strong brands ?Shaping the market offerings ?Delivering values ? communication values ?Creating long term growth