NEITHER PROFESSIONALS AMATEURS NOR BEGINNERS SHOULD PLAY ANYTHING BUT Essay

NEITHER PROFESSIONALS AMATEURS NOR BEGINNERS SHOULD PLAY ANYTHING BUT THE MUSIC OF THE GREAT MASTERS AND THEN SHOULD NOT ADD THE SLIGHEST OF THEIR OWN TO IT - Essay Example Originality, in this respect, is an important word. Originality may be described as a phenomenon that caters to the personal sense of creation that an artist indulges in. This sense of creation is something that is an outcome of the artist’s sense of aesthetics and what he or she feels will have a wide acceptance and appeal in the long run. In this regard, artists generally regard qualities like timelessness and mass appeal in the creation of work that will be demonstrated before people. Originality is an important concept for this paper due to the nature of the topic. Is it possible to remain original by playing classics – that too without adding a touch of your own to a piece of work? The role of originality here is in the creation. A musician may create a classic on his own and it will be called recreation. Most people might argue that it is important to render your own elements even when playing classics so as to ensure that there is a demonstration of how a person can improvise. In this regard, the counter argument is that the listener is usually not concerned with the technicalities. It very often happens that a recreation of a certain piece of work is not taken to well in its â€Å"improvised† form as there are constant comparisons with the original. This works against the musician in question, therefore making his work ‘a cheap imitation’.

Analysis of Ethical Dilemma Essay Example for Free

Analysis of Ethical Dilemma Essay Natural calamities are unpredictable phenomena’s where the damage may be countless and immeasurable examples of natural calamities are earthquakes, floods and famine. In situations like this relief operations are challenging even though many organizations and nations extend their resources to overcome the disaster. We often face issues and concerns in a massive disaster which may lead to ethical-dilemma and criticism. When we analyze disaster situation ethical concerns arises. Here I would like to present the ethical dilemma involved in the rescue operations in Haiti disaster and analysis of the issues. Event and ethical implications One of the biggest and most recent disaster world encountered is the Haiti disaster in January, 12, 2010. It was a massive earthquake with 7.0 magnitudes, wiped out thousands of lives and affected millions of people (Haiti earthquake, 2010). The earthquake ploughed the main city Port-au-prince just into rubbles. Many people were trapped in the collapsed buildings. Many important buildings were damaged including parliament, schools, hospitals and main jail (Haiti earthquake, 2010). It resulted in lack of food, water, shelter and medical services. Many wounded were waiting for immediate medical help and many died without prompt treatment. In natural disasters people from all over the world offer humanitarian aid in the form of donations, medical care team services, food and other necessary supplies. The U.S Government and many other nations extended their hands for rescue operations. The Israel Government sent a military task force consisting of 230 people within 48 hours (NEJM, 2010). Their ultimate goal was to provide lifesaving treatments to the injured to the level it was possible. Other troops and volunteer workers on the scene also tried their best to deliver the best possible care to the causalities. Ethical concerns and ethical dilemma The troop’s mission was to provide help to as many people as possible. But the limited resources fell far short than the demands. This put the medical team in various ethical issues. Haiti is one of the poorest countries of the world with minimal facilities. The disaster left millions of people homeless and in urgent medical needs. The Israeli Field Hospital extended their hospital capacity to 72 from 60 and added one more operating room to accommodate increased causalities (NEJM, 2010). In a normal triage system we are setting priorities among patients depending on their clinical conditions and assuming that we will be able to provide care to all. In Haiti disaster it was impossible for them to provide care to all who needed. Here the health care workers as well as the victims faced ethical dilemma. The medical team was forced to recognize the fact that the clients who need most urgent care may consume the majority of their resources. So they had to set up priorities according to the resources available, the severity of the problem and can they be saved. Another ethical dilemma the medical team had to encounter was those come with severe injuries needed prolong rehabilitation and that may run out all of their supplies. So they planned to accommodate patients who can be stabilized in 24 hours.† The practical implication of this prioritization resulted in people those who have small chance to survive were not likely to be treated in the ICU† (NEJM, 2010). In addition to that discharging the patients were also challenging since no homes left and children without parents, there was no place for them to go. Personal ethical values and position using ethical principles In a massive disaster plan in an ethical aspect I believe the theory of Act- utilitarianism works best to that situation. Act-utilitarianism states, the actions people choose will produce over all good in any given circumstances. This theory also allows different actions in certain circumstances. Their decision on triaging the patients based on the resources and the possible outcome of the intervention in a humanitarian aspect. The ethical principles of beneficence and justice applied in this scenario. According to the principle of beneficence the health care workers were trying their best to provide care to as many as people possible. The ethical principle of distributive justice emphasis on fair and equitable distribution of goods and services (Burkhardt Nathaniel, 2008), but in certain situations it is impossible for all people to have everything that they might need. In such cases they can formulate and enforce policies for fair and equitable distribution of the available resources. Possible alternatives for resolving the problem I.Ask for more medical supplies from organizations like, World Health Organization, Red Cross et. II.Make arrangements to send patients who need more complex care to the nearest available medical centers or hospitals. III.Call for more volunteers to help there by reducing the cost and request for funds from charitable organizations. IV.Since geographically U. S. is the closest country, request for airlifting the patient to the nearby states hospitals for advanced care. V.Even though insurance can be a hindrance to accept the patients, U. S. Government can offer tax exemptions and grants for the accepting hospitals. VI.Airlift the patients to the accepting countries for advanced care. Examine and categorize the alternatives When we categorize the alternatives from 1-6, the first five options are possible alternatives. The 6th option can be possible, but it will be more expensive, time consuming and unsafe for unstable patients. Since many organizations started their rescue operations, if the military task force can receive more supplies, they will be able to continue with their life saving measures. Possible consequences for the acceptable alternatives When other hospitals can accommodate more patients, it may reduce the burden on a single group. Since they already have disaster plan set up, more supplies from other organizations will help them to continue their task without time delay. With tax exemption and grants, more hospitals may take initiative to involve in the health care delivery and if the patient can be airlifted on time many lives can be saved. Prioritize acceptable alternatives I.Provision of more supplies to the functioning units. II.Make arrangements to transfer patients with complex issues to the nearest hospitals. III.Call for more volunteers for additional help IV.Airlift patients to the nearby countries at the earliest possible V.Request for more funds, grants, donations from the federal governments and common wealth countries. Plan of actions The plan of care is to provide care to as many people as possible with added resources. Transferring of patients to the nearest available hospital for complex care and management. Through financial aid rebuild the health care infrastructure to provide continued care to the Haiti people. Evaluation Natural disasters are unpredictable and every effort needs to be taken to overcome such situation through voluntary support. In this situation the ethics committee from a group of physician had to prioritize the cases according to the availability of resources and the chances of survival. In a humanitarian aspect it is necessary to provide fair and equitable distribution of health care as much as possible for a healthy recovery. We often see the best of humanity in moments of extreme calamity. In every disaster situations people who directly involved often faces some sort of ethical issues and dilemma. The best possible way to overcome such situations through mutual effort, ethical decision making and appropriate action plans. Fair and equitable distribution of health care is the best approach to every mankind.

Pluralist Theories Of The Mass Media Media Essay

Pluralist Theories Of The Mass Media Media Essay Sociologists are interested in the mass media because of the powerful effect it has in peoples lives both politically and socially. Mass media is forms of communication directed to big mass audiences without any personal contact. This can be by radio, television, internet, billboards and so on. This essay is going to explain and critically evaluate the Marxist and pluralist theories of the mass media. An explanation of the media will also be included. Marxist theorists suggest that the media is dominated by the ruling class who are the major owners of the media corporations, which gives them total control and manipulation of media content and audiences in their own interest. In the view of the Marxist the media is seen as part of an ideal ground in which various class views are battled out. However, pluralists suggest that there is no dominant ruling class. They insist that the role of the media is to promote freedom of speech. In fact they see society as a multipart of rival groups and interests, of which none take the leading role all of the time. Pluralists believe that the government has a key position in regulating media content and ownership. Marxists view known as the instrumentalist approach makes several claims, of which the pluralists such as James Whale (1997) argue that Marxists case neglects important facts, and that it exaggerates the power of the media. Some of key claims are: That the owners of the mass media have direct control over the ideas communicated through the mass media, but the pluralists argue that it is not all owners who try to control media content. They actually do point out that there has been a witness of cases where top newspaper editors have disputes with owners over control of editorial content. Marxists continue to claim that mass media audiences are seen as passive consumers, of the distorted and partial accounts of news and the cheap distracting entertainment, which the media provides them with. As a result of this the mass audience just accepts whatever is presented to them, whereby a public opinion could be easily manipulated by the mass media. Pluralists criticise this point by arguing that the media owners and those who work for the media cant afford to ignore the views and interests of the public to buy or listen to what they want. Marxists claim that the capitalist owners of the mass media intentionally aim to promote ideas that give them huge massive benefits to their class of which they are members. But on the other hand pluralists call that an unhelpful concept. They go on to say that it is a ruling class ideology. Marxists point out that the reason why pluralists are very critical to Marxists instrumental accounts of the media is because pluralists themselves are often part of or funded by the media industries. Having to consider the above evaluation, now let us look at how sociologists explain the main ways in which the news is created by the media. Sociologists have argued that the process by which journalists create the news is a manufacturing process and that its production processes are quite predictable. Sociologist Phillip Schlesingers (1978) gave some results about the news study, by saying that journalists use a news diary to make their job easier, and that many articles can be prepared in advance due to tight deadlines. However, sociologist agree to a certain point that journalists are still controlled in what they present to the public because they are guided by news values, shared norms and values which makes them believe that it is essential to the public. Results drawn by researchers like Galting and Ruge (1981) showed that two key sets of factors involved in determining journalist news values are bureaucratic and cultural. This means that news items must be immediate and refer to current affairs, brief, simple and exiting. They insist that news must focus on elite decision makers and on personalities rather those issues. Overall, a conclusion can be drawn from the above to say that the whole process of making the news is socially constructed and that the media can have a considerable influence of public debate. The fact that the public respond a huge percentage to the media products, it has been proved that some reports are found to be misleading and over dramatised to give a good story. In a sense such stories are over exaggerated and they usually have a negative impact to the audience. Such reports cause moral panics and bring fear amongst society. After his research of gang fighting at the sea side, Stan Cohen argued that the media play a key role in creating moral panics. He drew a conclusion that the media over exaggerated in order to boost their sales and succeeded in attracting a huge number of readers. Another recent example of moral panic was about the Nigerian man who tried to blow up an American bound airline. The result of that event has brought on security changes at airports around the world. In fact at Heathrow airport a new security device which shows peoples nudity when they pass through, it was introduced shortly after the incident. If we look further into how groups of people are represented in the media either by gender or ethnicity background, we find that women and ethnic minorities are under- represented in position of power and influence in the management of the media industry. On the side of gender, sociologists say that the mass media is patriarchal; women appear less than men on television. Many adverts portray women as either house wives or sex figures in the media. For example in the sun news paper, they have dedicated a page three that shows half naked women on a daily basis. This definitely keeps the male audiences hooked on such news paper. There has been a great deal of research showing that media representations of men dominate the media and are more positive than that of women. For example, Dominick and Rauch (1972), Brelt and Cantor (1988), Cumberbatch (1990), found out that images of men were predominant in adverts, and that men are usually in more authoritative roles or in higher status occupation. They also claimed that the majority of voice -overs in adverts was male voices. Feminist sociologist Gaye Tuchman (1978) concluded that women are symbolically destroyed and marginalised in media representation. On the other hand, studies have showed that media representations of ethnic minorities are tremendously presented in terms of negative stereotypes. So many newspapers tend to represent ethnic minorities as a threat to the public. This ranges from being criminals, dangerous, pitied or illegal immigrants. On television, ethnic minorities tend to be in restricted range of roles. The broadcasting standards Commission (1999) found that ethnic minorities are more linked with arts, media, health and care roles than other roles such as legal professions. Researchers such as Sarita Malik (2002) believed that there is a racialised regime of representation within which black are portrayed as having different experiences from other groups. She concluded that Whiteness is portrayed as the norm. Karen Ross (2000) used focus groups of people from different ethnic minorities and she found out that each group was portrayed as homogeneous. Van Dijk (1991) used a hypodermic model and argued that newspapers have a major impact in developing a perception of immigration as a problem which may lead to racial attacks. In conclusion mass media indeed affects society in many ways. There some positive and negative attributes from the mass media that influence society in todays world. These are either political or social issues.

St. Valentines Day Massacre :: American History

The 1920's was a decade marked with lawlessness. There was plenty of money to be made, and after the National Prohibition Act, everyone wanted a piece of the action. Two gangs went head to head for control of the lucrative illegal alcohol business. One group was led by George "Bugs" Moran, and the other, by Al "Scarface" Capone. Both sought to rule this business at the cost of the other. This confrontation climaxed on a chilly February morning in 1929. In an empty warehouse in Chicago, seven men were executed by a firing squad. This event became known as the Saint Valentine's Day Massacre. Control of the profitable liquor trade sparked the gang wars that littered the late 1920's with bodies. Chicago was their battleground. The opposing forces were the North Side Gang, led by Dion O'Banion, and the West Side Gang who had John Torrio as its frontrunner ("Seven Chicago Gangsters"). Torrio had ambitious plans. He sought to unite the gangs of Chicago into one powerful association in which he would have full control. However, Dion O'Banion did not fall into place as one of Torrio's pawns. In 1924, O'Banion betrayed the powerful Torrio. Shortly after, O'Banion was gunned down at his flower shop, which he used as a front for his operation. Believing Torrio was behind the assassination, the North Side gang struck back (Wilker 36-37). This was the beginning of the gang wars that lasted for five years. Even though Torrio initiated this conflict, it became too much for him. The increasing level of corruption and bloodshed came back to him. After being wounded buy a North Side gunman, Torrio handed over his operation to his successor. His replacement's name is synonymous with the words ruthless and bloodthirsty. Taking Torrio's place was the infamous Al Capone. With Torrio out of the picture, The North Side Gang began to focus their attention on Capone. He became their chief target (Wilker 37). The two gangs continued to fight throughout the 1920's. In 1929, "Bugs" Moran was in control of the North Side Gang. Every move Capone made for advancement Moran reacted with a counter strike. The North Side gang repeatedly hijacked liquor going to Capone and even bombed six saloons that Capone was supplying (Kobler 238).

The World Trade Organization Where It’s Been and Where’s It’s Going? Es

The World Trade Organization Where It’s Been and Where’s It’s Going? Even dating back to times of Aristotle there has always been some form of trade and along with trade came rules and regulations. In the time of Aristotle trading took place on a smaller scale and between people much like bartering. In the modern world trade is what makes the world function on a broader and larger scale. We have become globalized as a world and we now are engaged in free trade, among many countries. There still needs to be regulations for each individual country and for trade in general. For the past century the GATT (General Agreement on Tariffs and Trade) has been the one to deal with issues that would arise, between countries. The GATT wrote rules and regulations on things that were acceptable and not acceptable in the trade arena. Then about a decade ago at the Uruguay Round, the GATT was meeting and decided that there needed to be another organization to meet the needs and enforced the articles written by GATT. This is way the World Trade Organization cam e about. The WTO has come under both praise and criticism for the work that they do, these ideas will be further discussed in the pages to come. They have had issues brought to their table that have no doubt been hard, but they must try to please all parties involved using the articles of GATT. Pleasing all parties is impossible since the WTO must follow those regulations, therefore they cannot make all parties content. Today and in future, cases will continue to be brought to their table, where they are expected to give the best response based on the articles, but also on research and past cases. Countries have battled amongst each other as how to solve a problem such as The... ...ppen in the push for globalization and the fight against it. The WTO will have to become stronger players in world markets in order to help things truly progress. BIBLIOGRAPHY Diao, Xinshen, Terry Roe, and Agapi Somwaru. â€Å"Developing Country Interests in Agricultural Reforms Under the World Trade Organization.† American Journal of Agricultural Economics, v.84, no.3. (August 2003): 782-790. Wallach, Lori. Global Trade Watch. Whose Trade Organization? Public Citizen 1999, 19. Irwin, Douglas. Free Trade Under Fire. Princeton and Oxford: Princeton University Press, 2002. Josling, Tim. â€Å"Key Issues in the World Trade Organization Negotiations on Agriculture.† American Journal of Agricultural Economics, v.85, no.3. (August 2003): 663-667 Working Group on the WTO/MAI. â€Å"A Citizen’s Guide to the World Trade Organization† (July 1999): 1-28

Holocaust Survivors Essay -- Essays Papers

Holocaust Survivors Who survived the holocaust? What are their lives like today? What has been the government's response towards those who survived after World War II? Have the survivors kept their faith? How has the survivors next generation been affected? The survivors of the holocaust were deeply effected by the trauma they encountered. This unforgettable experience influenced their lives, those around them, and even their descendants. When the infamous Hitler began his reign in Germany in 1933, 530,000 Jews were settled in his land. In a matter of years the amount of Jews greatly decreased. After World War II, only 15,000 Jews remained. This small population of Jews was a result of inhumane killings and also the fleeing of Jews to surrounding nations for refuge. After the war, emaciated concentration camp inmates and slave laborers turned up in their previous homes.1 Those who had survived had escaped death from epidemics, starvation, sadistic camp guards, and mass murder plants. Others withstood racial persecution while hiding underground or living illegally under assumed identities and were now free to come forth. Among all the survivors, most wished not to return to Germany because the memories were too strong. Also, some become loyal to the new country they had entered. Others feared the Nazis would rise again to power, or that they would not be treated as an equal in their own land. There were a few, though, who felt a duty to return to their home land, Germany, to find closure and to face the reality of the recent years. 2 They felt they could not run anymore. Those survivors wanted to rejoin their national community, and show others who had persecuted them that they could succeed. In order to enco... ... 160. 8. Norbert Muhlen, The Survivors (New York: Crowell Company, 1962), 38-39. 9. Norbert Muhlen, The Survivors (New York: Crowell Company, 1962), 40-42. 10. Survivors of the Holocaust -Study Guide

History of Jollibee Foods Corporation Essay

Jollibee is a phenomenal success story: when beganTony Tan Caktiong and his family opened a Magnolia Ice Cream parlor from Bankerohan, Davao City to Cubao in 1975 with Jolibee as the original name. Sometime in 1978, Caktiong and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited. Lumba became Caktiong’s first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name, Jollibee, changing the â€Å"y† to an â€Å"i†. They also offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. The Jollibee mascot was inspired by local and foreign children’s books. Lumba next created the product names â€Å"Yumburger† and â€Å"Chickenjoy†. He had the company incorporated and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba formulated a long-term marketing strategy: listing up a number of consumer promotions and traffic building schemes. Caktiong stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive-through. Not long after, Caktiong and Lumba went on an observation tour in the United States, attended food service and equipment conventions. Caktiong placed Lumba in charge of franchise development In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork fo r sustained expansion locally and beyond the Philippines. As the country’s leading fast food chain, Jollibee has grown exponentially on all aspects on operation. From a handful of stores 32 years ago, Jollibee now boasts of more than 600 stores and over 50 international stores. To achieve its long-term goal to be the country’s food service leader, Jollibee acquired Greenwich Pizza in 1994. A year later, the company obtained the franchise of Delifrance, an international food company. These moves expanded Jollibee’s penetration in the pizza-pasta and French cafà ©-bakery segments. In 2000, the strategic acquisition of Chowking solidified the company’s position as the dominant leader. The move gave it leadership in the Oriental quick-service restaurant segment. Jollibee’s rapid growth is due to its superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. As a corporate citizen, Jollibee is also committed to give back to its host communities through meaningful and lasting socio-civic projects. Jollibee dedicated its continuous success to the Filipinos who have been there from the very start. Jollibee is so well-loved every time a new store opens, especially overseas, Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monumen t of Filipino victory. JOLLIBEE FOODS CORPORATION TIMELINE 1975 * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet. 1978 * Bakery is established in Cubao. * Jollibee posts 1st year sales of P2 million * Jollibee incorporates as a 100% Filipino-owned company, with seven Jollibee fast- food restaurants within Metro Manila as initial network and the Yumburger as flagship product. 1979 * Spaghetti Special is introduced * 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1980 * Jollibee launches its 1st TV commercial. * Jollibee Chickenjoy and French Fries are launched. * The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced. * Jollibee launches Chickenjoy, which becomes one of its best-selling menu items. 1981 * Jollibee Foods Corporation enters list of Top 1000 Corporations. * Jollibee ended the year with 10 stores 1982 * Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids. * Palabok Fiesta is introduced. 1983 * The Langhap-Sarap TV ad Campaign is launched. * Chickee and Lady Moo join the Jollibee mascots 1984 * Champ hamburger is launched. * Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry. * Mascots Champ and Hetty join the Jollibee family * WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs. 1985 * Jollibee becomes the market leader of the fastfood industry * Breakfast Joys are introduced. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress 1986 * Jollibee wins the 9th International Foods Award from El Comestible in Barcelona,Spain * Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing Association. * Top 250 Corporation list include Jollibee Foods Corporation * Jollibee opens its 1st international store in Taiwan * Jollibee adds Chunky Chicken Sandwich in its menu. 1987 * 2nd Taiwan store opens. * Sales of 570 million pushes Jollibee into the elite Top 100 Corporations * Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market. 1988 * Jolly Twirls softserve is successfully launched. * Jollibee system wide sales hit P921 million, further leading market share of 31% in the fast food industry and a dominant 57% share in the hamburger segment. * Jollibee celebrates 10th year anniversary. * Tony Tan is named one of the Ten Outstanding Manilans. * Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of marketing objective with its Filipino Talents campaign. 1989 * 2nd Brunei store opens. * Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the 11th Philippine Ad Congress. * Jollibee sales hit P1.3 billion marks, first fast food chain to surpass billion-peso sales mark. 1990 * Jollibee adds coleslaw, Jolly Hotdog, Chickenjoy Take-Me-Out and Peach mango Pie to its ever-growing menu. * Jollibee post sales of P1.8 billion * Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus. * Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management. 1991 * Jollibee’s 100th store opens in Davao City * Jollibee opens a record high of 35 new stores * Opens 1st store outside Luzon in Cagayan de Oro City. * Jollibee launches its Pancakes and Jolly Meals. * Jollibee sales hit a whopping P2.65 billion. * The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino Values during the Philippine Ad Congress. * Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP). 1992 * Jollibee stages first ever holiday musical special for children dubbed â€Å"A Magical Christmas at Jollitown† * Jollibee and the Jollibee Franchisees Association launched the 30th anniversary special novelty offering – Hug and Share Doll. Proceeds of the sales will all be donated to charity. * Biggest and grandest MaAga ang Pasko caps off Jollibee’s 30th anniversary. Total of more than 117,000 toys and books collected were the highest ever in the campaign’s 14-year history. Mission and Vision Statement Fred David, in his book Strategic management; Concept and Cases enumerated key factors in making a mission statement. He recognized that a mission statement goes beyond being a statement, for it is a declaration of the company’s attitude and outlook. The mission statement of Jollibee Foods Corporation (JFC), although it meets the primary objective of a fast food chain, is too concise and gives sole emphasis to its current services. Thus, the space for improvement was narrowed down to simply food catering to the target market, taking for granted the other aspects of the business. According to David, a mission statement should be able to â€Å"allow for the generation and consideration of a range of feasible alternative objectives and strategies, because excessive specifity would limit the potential of creative growth for the organization. Also, a mission statement has to be broad to reconcile differences effectively among, and appeal to, an organization’s diverse stakeholders, the individuals and groups of individuals who have a special stake or claim on the company.†